Vignesh Iyer
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Vignesh Iyer Email & Phone Number

Manager - Customer Engagement and Retention (B2C) at The Globe and Mail
Location: Toronto, Ontario, Canada 9 work roles 4 schools
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Role
Manager - Customer Engagement and Retention (B2C)
Location
Toronto, Ontario, Canada
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Vignesh Iyer is listed as Manager - Customer Engagement and Retention (B2C) at The Globe and Mail, a with 838 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Vignesh Iyer.

Vignesh Iyer previously worked as Senior Manager - Client Engagement and Retention at Cibc and Account Manager at Bond Brand Loyalty. Vignesh Iyer holds Leadership Connections Program, Leadership Skills In A Canadian Context For Internationally Trained Professionals. from Humber College.

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About Vignesh Iyer

Hi! Welcome to my profile. I derive great joy from orchestrating robust strategies that cultivate customer engagement, bolster retention, foster customer loyalty & ignite advocacy. I have 12+ years of experience across account management, customer success & partnership management. As a subset of that, I bring 10+ years of experience in launching, managing & scaling up data-driven customer engagement, retention, loyalty marketing & advocacy initiatives across industries. I have 5+ years of experience in leading & inspiring a team of direct reports & enabling their career growth.My journey has been built on a solid foundation of leadership, strategic thinking, customer-centricity, relationship building, strong communication, ability to influence without authority & collaborative problem-solving skills. I have worked with B2B & B2C audience segments & thrived amidst ambiguity & complexity while leading cross-functional / cross-cultural teams towards a shared vision of success. Key Areas of Expertise: 1. Delivering successful outcomes for customers.2. Developing customer-centric strategies / initiatives and driving seamless execution.3. Deepening customer relationships via omni-channel engagement, marketing campaigns and lifecycle management.4. Driving product adoption, cross-sell & upsell.5. Improving retention, maximizing customer lifetime value & expanding strategic partnerships.6. Growing revenue, managing the P&L, identifying cost / revenue drivers & optimizing for profitability.7. Leading direct reports, providing coaching / mentoring & enabling their success / career growth.Professional Accomplishments:🚀 Led the client growth strategy & execution for a credit cards portfolio worth $14B+ & 2M+ clients, collaborating with 20+ cross-functional teams & external partners.🚀 Spearheaded the retention & growth strategy for a multi-bank rewards program with a massive customer base of 230M+, 100+ brands, & an annual spend of $6B+.🚀 Managed a B2B client portfolio of $12M+ across 7+ industries with an impressive 90% retention rate, consistently delivering value to clients.🚀 Championed strategic partnership management under India's first coalition loyalty program (with over 25M members & an annual spend of over $500M) making a significant impact on the program's success.🚀 Managed marketing budgets of $1M+ & launched omni-channel customer campaigns to drive acquisition, engagement, retention, & customer loyalty.Let's connect & explore how we can create outstanding customer experiences & drive business growth together! Drop me a DM.

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The Globe and Mail
The Globe And Mail
Manager - Customer Engagement and Retention (B2C)
toronto, ontario, canada
Employees
838
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9 roles · 21 years

Vignesh Iyer work experience

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Manager - Customer Engagement And Retention (B2C)

Current

Toronto, Ontario, Canada

I lead the subscriber engagement strategy through data-driven insights in order to create a best-in-class customer journey that will increase engagement, reduce churn, maximize customer lifetime value and improve the customer experience. I champion the execution of customer marketing strategies to meet feature adoption, engagement, retention and revenue targets for digital and print subscribers.

Nov 2021 - Present

Senior Manager - Client Engagement And Retention

Toronto, Ontario, Canada

Led the development and execution of engagement / retention strategies in order to deepen our client relationships and drive revenue, identifying and executing initiatives to enhance the value-prop for our clients and drive portfolio expansion, championing strategic partnerships across the entire credit cards LOB, providing thought leadership, actively contributing to the strategic planning process and managing my team.Earned recognition for my work by way of receiving a "Team Achievers Award" for 2 consecutive quarters for leading two ambitious industry-first initiatives in record time during FY2020:a) Q2 FY2020: Pace It Installment Plan campaign for COVID-19 client relief.b) Q3 FY2020: Revival Rewards campaign aimed at providing support to the restaurant community during COVID-19.

Jul 2019 - Dec 2020

Account Manager

Mississauga, Canada

Developed and executed strategic growth initiatives for my portfolio of accounts along with ongoing program management, delivery on tactical assignments and offering thought leadership.

Aug 2018 - Apr 2019

Immigration And Settlement, Project Management, Professional And Cultural Orientation

O

Toronto, Canada Area

Immigrated to Canada as a permanent resident and was busy with post arrival formalities and settlement. During this period, I successfully completed my Project Management Professional (PMP) certification as well as graduated from the Leadership Connections program with Humber College. Besides, I undertook a voluntary project on blockchain technology to study its impact on loyalty programs and presented to select business leaders from the loyalty marketing and customer engagement space in Canada.

Jan 2018 - Jul 2018

Group Account Manager

Mumbai Area, India

Spearheaded key client relationships with a focus on portfolio strategy and execution, profitability, client success management and retention along with team management and mentoring. Additionally, I led several loyalty projects under the portfolio and also undertook new business development through referrals and networking.

Jan 2014 - Dec 2017

Brand Relationship Manager

Mumbai Area, India

Led a portfolio of key retail brands under the flagship coalition loyalty program managed by the organization and was responsible for client success management, retention and portfolio profitability. Additionally, I led end customer engagement and retention initiatives for my retail clients.

Jan 2011 - Jan 2014

Relationship Manager

Mumbai And Bangalore, India

Managed the largest client relationship under the coalition loyalty program run by the organization with a focus on client success management and played a key role in launching an enterprise wide loyalty initiative across the client organization.

Aug 2009 - Jan 2011

Relationship Manager

Mumbai Area, India

Delivered wealth management and banking solutions to a portfolio of select High Net-Worth Individuals having a banking relationship with the organization and securing new relationships through referrals from existing portfolio of customers. Besides, I managed cross sell and up sell of banking solutions within the portfolio.

Apr 2008 - Aug 2009

Sr.Officer, Exports Sales

Mumbai Area, India

Led a portfolio of clients engaged in international business with Far East, Middle East, Africa and Oceania regions and was responsible for client engagement, retention and new business development. Besides, I managed the training and roll out of sales contracting system across South Asia region.

2006 - 2008 ~2 yrs
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4 education records

Vignesh Iyer education

Leadership Connections Program, Leadership Skills In A Canadian Context For Internationally Trained Professionals.

Post Graduate Diploma In Business Administration, Marketing & Finance - Dual Major Specialisation

Rai Business School
FAQ

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What company does Vignesh Iyer work for?

Vignesh Iyer works for The Globe and Mail.

What is Vignesh Iyer's role at The Globe and Mail?

Vignesh Iyer is listed as Manager - Customer Engagement and Retention (B2C) at The Globe and Mail.

Where is Vignesh Iyer based?

Vignesh Iyer is based in Toronto, Ontario, Canada while working with The Globe and Mail.

What companies has Vignesh Iyer worked for?

Vignesh Iyer has worked for The Globe And Mail, Cibc, Bond Brand Loyalty, O, and Accentiv'.

Who are Vignesh Iyer's colleagues at The Globe and Mail?

Vignesh Iyer's colleagues at The Globe and Mail include Lou Trottier, Dakshana Bascaramurty, Daniella Stegne, Patrick Brethour, and Allan Maki.

How can I contact Vignesh Iyer?

You can use AeroLeads to view verified contact signals for Vignesh Iyer at The Globe and Mail, including work email, phone, and LinkedIn data when available.

What schools did Vignesh Iyer attend?

Vignesh Iyer holds Leadership Connections Program, Leadership Skills In A Canadian Context For Internationally Trained Professionals. from Humber College.

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