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Mike Connelly is a Marketing Executive | Consumer Products | Brand Building at Retired. He possess expertise in brand management, integrated marketing, strategy, marketing strategy, customer insight and 31 more skills. Colleagues describe him as "Mike was by far the best boss/mentor I ever had & I know many others who feel the same way about him. The things I learned from Mike have been invaluable to me in the areas of research, data mining, branding, advertising, direct marketing, etc. He has this incredible ability to teach people and empower them at the same time. My time working for Mike was certainly one of the highlights of my work career." and "In my 20 years as a marketing professional, Mike stands out as one of the quickest minded, marketing savvy and energetic leaders I have ever worked for. As Chief Marketing Officer for Herman Miller, Mike championed a number of Product Management business practices including a major customer segmentation initiative, newly designed product life-cycle practices and strategic business development activities for each product sector, each contributing to a significant upside in profitability and market share. Mike's ability to think strategically and work effectively across the organization contributed to his outstanding results. He was also supportive in my recruitment and development of a new team that went on to deliver outstanding results. I have used Mike as a mentor over the years and have sought his council in process design, organizational development and leadership several times. I would jump at the opportunity to work for Mike again and would highly recommend him to any organization."
Retired
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RetiredRetired 2020 - Present
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Executive Vice PresidentMatrix Partners, Ltd. 2014 - 2020Strategic branding, communications and product innovation firm, serving a mix of early stage and Fortune 500 consumer product companies.Lead development of high-impact growth strategies, bringing consumer insights full circle with demand-generating strategies, products and programs. -
Vice President Of MarketingNylabone Pet Products 2010 - 2014Helped transform business from product-oriented manufacture to consumer-driven organization, accelerating sales and profits while positioning the business for long-term growth. P&L responsibility for $100 million in revenues, generating nearly 25% of corporate profits. Product portfolio spans dog toys, treats and advanced oral care segments. -
Executive Vice PresidentMatrix Partners, Ltd. 1999 - Dec 2010Strategic branding, communications and product innovation firm, serving a mix of early stage and Fortune 500 companies including Quaker Oats, AutoZone and Office Depot. Extensive work with pet product companies including Sergeant’s Pet Care, Arm & Hammer, Pet Naturals, Natural Life, Spring Naturals and Swheat Scoop. -
Vice President Marketing, Chief Marketing Officer - North AmericaHerman Miller, Inc. 1996 - 1998Recruited to transform Marketing from support function to a strategic driver of profitable growth. Led performance in the areas of marketing, product management, new product development, customer service, corporate branding, creative services and market research. -
Group Vice President MarketingCna Insurance 1994 - 1996Led corporate positioning and branding strategy, initiated corporate-wide strategic planning process, developed innovative segment-specific growth strategies and drove marketing ROI. Elevated and mentored Marketing team.
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Vice President Of MarketingSprint Cellular 1990 - 1994Recruited to transform technology-oriented company into a stronger consumer-driven organization. Drove development and execution of segment-based growth strategy, increasing revenues 500+% from $90 million to $550 million. Championed development of retail distribution channel, increasing annual contribution to new customer growth from 12,000 to 140,000. Built customer database capabilities to support acquisition, loyalty and cross-sell initiatives.
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Marketing DirectorQuaker Oats 1979 - 1990Marketing Director - Quaker Hot Cereals (1986-1990) Product Group Manager - Pet Foods (1985-1986)Brand Manager - Kibbles'n Bits (1982-1985) Assistant Brand Manager (1980-1981)Marketing Assistant (1979-1980)
Mike Connelly Skills
Mike Connelly Education Details
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Business Administration And Management
Frequently Asked Questions about Mike Connelly
What company does Mike Connelly work for?
Mike Connelly works for Retired
What is Mike Connelly's role at the current company?
Mike Connelly's current role is Marketing Executive | Consumer Products | Brand Building.
What is Mike Connelly's email address?
Mike Connelly's email address is mc****@****tfh.com
What is Mike Connelly's direct phone number?
Mike Connelly's direct phone number is (312) 648*****
What schools did Mike Connelly attend?
Mike Connelly attended University Of Michigan - Stephen M. Ross School Of Business, San Diego State University-California State University.
What are some of Mike Connelly's interests?
Mike Connelly has interest in Direct Marketing, Pet Industry, Consumer Segmentation, Digital Strategy, Customer Marketing, Sports (Avid Runner And Cyclist), New Product Development, Integrated Marketing, Marketing, P&l Management.
What skills is Mike Connelly known for?
Mike Connelly has skills like Brand Management, Integrated Marketing, Strategy, Marketing Strategy, Customer Insight, Cross Functional Team Leadership, Market Research, Marketing, Strategic Planning, Segmentation, P&l Management, Business Development.
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