As an experienced digital marketer with over 4 years of expertise, I excel in optimizing paid search strategies across diverse industries. My background includes:- Developing and managing paid search programs at Rhea and Keiser, focusing on Google Ads to maximize budgets and KPIs- Overseeing Google and Bing paid search platforms at Merkle, managing budgets of $500k-$3M per month and leading high-impact projects to drive incremental growth- Driving omnichannel digital marketing campaigns at Books-A-Million, optimizing affiliate channels, SEO, and spearheading new initiatives to achieve KPIs and ROI goals.My approach combines strategic optimizations with innovative solutions to consistently deliver value and drive measurable results.
Listed skills include Facebook, Microsoft Office, Teamwork, Affiliate Marketing, and 8 others.