• Spearheaded CRM optimization by managing 2,600+ client claims, driving efficiency through automation and improving client retention by 20%. Developed workflows that decreased response times by 15%, enhancing the overall customer experience.• Led a cross-functional team of 100+ employees in the implementation of new CRM tools during collection launches, ensuring smooth adoption and measurable improvements in team productivity.• Leveraged data analytics to generate insights for senior leadership, utilizing advanced Excel and CRM tools to track and analyze key performance indicators (KPIs), leading to a 25% improvement in process efficiency.• Collaborated with global teams to ensure that scalable processes were implemented, aligning operations with international standards and improving communication across multiple locations.

• Managed and optimized CRM systems (Shopify, HubSpot, Klaviyo), personalizing online customer interactions for brands such as Creed and Floris London, resulting in a 15% increase in repeat clientele and a 24% increase in sales YoY.• Led the integration of customer retention strategies using HubSpot and Klaviyo, providing 5 associates with data-driven insights that improved client targeting and engagement.• Conducted scalable e-commerce operations, processing over 1200 daily orders through Shopify and Gorgias and driving over $27 million in sales, while maintaining high levels of client satisfaction through efficient CRM management.

• Provided and maintain excellent customer service and ensure high levels of client satisfaction• Exhibited product knowledge, fragrance expertise, and productivity measures• Partnered with Retail Marketing and Store Managers to market in-store events in the local community leveraging existing client base and inviting new clients• Effectively executed operational functions on a timely basis, including opening & closing the Boutique, Client Follow-Up, submitting weekly DBR’s, Action Plans, participating in Team Sales Meetings

• Globally selected as 1 of 23 individuals for an immersive 4-week course. The program allowed academy members to be trained in the historic corporate headquarters in New York City and Solomeo, Italy.• The intensive program conducted sessions that focused on the current Menswear FW23, SP23 collection, and client relationship development • Additional learning activities included styling, project coordination, visual merchandising, and buying.

• Piloted CRM data for 500+ talent accounts, developing a streamlined communication strategy that improved client engagement and project delivery timelines by 20%.• Organized a creative team of 15 to execute high-profile marketing campaigns, ensuring that all deliverables were met on time while optimizing CRM tools to enhance collaboration and client communication.

• Developed social media campaign and produced content for social media platforms• Coordinated with social media, public relations, and other teams to execute product introductions• Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting production schedules• Designed technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters• Collaborated with product development team to effectively modernize and update promotions

• Directed full-cycle marketing strategies using CRM tools (Salesforce), managing campaigns that increased brand awareness for clients by 30%.• Developed a team of interns to foster media relationships with top publications (Vogue, GQ), enhancing the company’s PR presence, and building long-term client partnerships.

• Formed and implemented CRM-driven marketing campaigns, increasing new client acquisition by 20% and building long-lasting customer relationships through personalized outreach.• Directed a team to exceed sales targets for multiple luxury brands, generating over $1 million in sales and improving client retention by leveraging CRM insights for tailored service delivery.

• Established a sales strategy using Salesforce CRM, exceeding a $750,000 sales target and driving total sales to $1 million by improving client engagement and retention strategies.• Facilitated weekly meetings with senior leadership, presenting CRM data insights and identifying opportunities to enhance sales operations and customer experience.• Used Salesforce to track and personalize customer interactions, ensuring high satisfaction rates and driving repeat business.

Administrative duties include: • Completed opening and closing cash office reports and deposits, and monitored POS payouts• Faciliteded merchandise transactions including sales, Option 7 orders, online order store pick up, returns, exchanges, credit account inquiries, and opening credit accounts

• Executed digital marketing initiatives, including eCommerce strategy, SEO, SEM, and social media content.• Utilized web analytics to evaluate campaign success and identify key performance trends.• Prepared detailed campaign reports and strategies for senior management at Fallen Angel.

• Launched and managed the Le Labo CRM system on Salesforce, driving brand awareness by 150% and generating $750,000 in new business.• Optimized CRM data analysis to build a network of 250+ professional partnerships, improving customer retention and increasing sales across product lines.• Applied CRM tools to track customer satisfaction and engagement, ensuring timely follow-up and service that exceeded client expectations.

• Achieved personal sales goals of $35K and supported team goals of $175K at Nordstrom in Walnut Creek, California.• Conducted daily home styling classes to assist clients in selecting home accessories for their ideal living spaces.• Cultivated strong client relationships through communication via email, text, and social media, leading to increased sales and customer retention.

• Trained and developed 13 new sales team associates in products, selling techniques, and company procedures.• Collaborated with the regional manager to update corporate directives for improved efficiency and sales strategies.