Managing Consultant + Marketing Technology Lead
Current- Serve as clients’ MarTech lead on demand, helping stakeholders drive business goals via tech stack optimization
- Oversee team of 9 Salesforce consultants, ensuring utilization targets and business goals are met/exceeded
- Lead portfolio of 10+ mid-market and enterprise clients leveraging Salesforce, Pardot (MCAE), and HubSpot
- Direct platform migrations, third-party CRM integrations, nurture programs, and data cleansing efforts
- Build data architecture to support cohesive ROI tracking via reports in Salesforce, Pardot, and HubSpot
- Provide training on all marketing automation-related topics (segmentation, lead scoring, GDPR compliance)