As the head of all things creative at Janji, I’ve been fortunate to help establish and lead an ambitious and growing team through an iterative approach that combines purpose, curiosity, sustainability, and design in an exploration of progress. Forward motion together!Scope >> creative vision + strategy, product creation + development, environmental/sustainability initiatives, content direction + production, partnerships + collabs, b2b + b2c marketing, trend + market research, storytelling, cross-functional comms, multidisciplinary collaboration, team building, project management, ecommerce, ux design, branding + identity, brand voice, copy etc.

Implemented seasonal concepts, product ideation, marketing narratives + content creation• helped establish and develop in-house apparel and design departments• co-lead product direction, motivating product team through creative vision and seasonal concepts• guide color and print merch, trend forecasting, material research and visual line planning• oversee all graphics, repeat print artwork and branding across apparel• work cross-functionally with apparel, ops, wholesale and marketing teams to fuel collaborative growth• design and present creative pitches to secure and establish key relationships with brand partners• direct seasonal content and the design of all marketing collateral across the brand experience• lead teams of 5~10 on multi week photoshoot excursions around the world to produce multimedia content

Brought in to juggle all things creative, reinvented the brand identity + refreshed the apparel• led website ux and branding redesign across logo, tone/voice, color palette, etc• became point person on apparel design, leading a comprehensive overhaul of fit, quality and function• oversaw all design and copy across the brand’s omni-channel experience including website, social media, newsletter, b2b + b2c marketing collateral, and retail pop-ups

Designed projects for architectural competitions, some received honors. Wrote words, some got published. Mostly a creative side outlet.

Launched 2 restaurants for IPPUDO PARIS (Chikaranomoto's European flagship group) as part of leadership team. Led and trained staff of 30+ per location. Designed restaurant collateral, managed processes and logistics, ran one location as Chef de Cuisine underneath the vision of the Executive Chef. Learned the recipe for consistent high-quality results = iterative process + rigorous detail + constructive feedback + positive energy. Plus, there is no substitute for great teamwork.

Opened and operated 2 restaurants for IPPUDO NY (Chikaranomoto's flagship US restaurant group). Managed kitchen team of 25+, supervised staff of 100. Designed initial branding and launched new fast-casual sister concept. Worked with Amazon Fresh team on inaugural pilot delivery program for NYC.Crash course in developing skills, evolving processes, building teams, and championing people at the ultra-fast and unrelenting tempo of the NYC food scene.

Learned the value of speed, efficiency and precision as one member of an incredible team crafting food that reached phenom status — most yelped restaurant in the US 2011~2012, consistent ranking in NYC top restaurants, including Michelin's Top 100 Guide. Gained an appreciation for an immediate feedback loop through hyper-present observation. Joined to learn new skills and work with my hands, promoted to launch new restaurants and build teams.

Built models and designed graphic materials for exhibition, competition, and book layout for Architecture Professors. Reimagined and redesigned the official School of Architecture Student Prospectus. Designed sets, props, and costumes for film projects.