Conner Mceuen, M.A. Email & Phone Number

Nashville, Tn, Us

Santa Monica

• Led cross-channel programmatic campaigns, increasing B2B leads by 29% through optimized targeting strategies and ad placements across mobile, display, and video channels.• Managed e-commerce campaigns, resulting in a 35% reduction in Cost Per Acquisition (CPA) while simultaneously increasing purchase volume by 28% over a 3-month period.• Developed performance dashboards on Google Data Studio to segment campaigns, showcasing crucial KPIs for each creative variant, thereby identifying the drivers behind the highest converting assets.

Calabasas, California, United States

• Spearheaded advertising strategies across search, social, display, and video channels, increasing revenue by 18% for HARD Summer and elevating website visitors by 24% for Escape.• Leveraged advanced ad tech tools to detect and resolve attribution issues, improving data accuracy by 32% and enhancing the reliability of marketing performance metrics.• Supervised two Digital Advertisers, overseeing their strategic planning and execution of advertising campaigns.• Maintained relationship and communication with Meta on product updates and new advertising strategies.

Beverly Hills, California, United States

• Oversaw planning and implementation of digital advertising campaigns across Meta, Snapchat, TikTok, Google Advertising (Search, Display, YouTube), Spotify, and more.• Helped deliver a sell out for Escape Halloween through digital advertising, which increased ticket sales by 20,000 (30% YOY increase).• Built media templates and developed internal processes using Asana in order to complement our current advertising strategy, which strengthened consumer acquisition metrics.• Maintained project records, insertion orders, purchaser data, tagging requests, and invoicing.• Utilized analytics to grow digital channels and provide frequent quantitative recommendations to improve strategy.

Culver City, Ca

• Implemented social media marketing strategies resulting in a 20% increase in artist visibility and engagement across all platforms.• Collaborated with artists, managers, labels, and promoters to align marketing efforts with overall brand objectives, ensuring cohesive messaging and branding consistency.• Developed and executed data-driven marketing campaigns, increasing audience reach by 27% and driving a 12% growth in music streaming and sales.• Utilized advanced analytics tools to track campaign performance, providing actionable insights for optimizing content and targeting.

Hollywood, Ca

• Conducted quarterly research to assess the competitive landscape and identify emerging marketing trends.• Analyzed data from key marketing programs to evaluate performance metrics such as ROI, conversion rates, and customer acquisition costs, leading to a 8% increase in campaign effectiveness.• Collaborated cross-functionally with marketing teams to translate data insights into actionable recommendations, driving continuous improvement in campaign execution and effectiveness.

Santa Barbara, California, United States

• Executed targeted digital marketing campaigns across Google Ads, Meta, and Amazon to drive e-commerce sales of Sonos hi-fi speaker systems, resulting in a 15% increase in online conversions.• Developed and monitored SEO and SEM strategies to improve organic search rankings and drive traffic to Sonos' e-commerce platform, contributing to a 10% increase in site traffic within six months.• Worked with third-party vendors and partners to execute paid media campaigns, ensuring alignment with Sonos’ brand standards and digital marketing objectives.

Los Angeles, California Area

• Budget and execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community. • Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively. • Utilize analytic software to reach an average of 10,000+ consumers on each marketing campaign.• Spearhead brand development and product marketing for club events via social media presence.• Tracks analytics through Excel for studying social media's impact on ticket sales and audience allocation. • Prepare regularly-required online marketing summaries and plans.

Santa Barbara, California Area

• Manage all social media platforms for EOS Lounge and create graphic content via Adobe Creative Cloud.• Assisted in marketing the launch of the partnership with Insomniac Events and reached 45,000+ consumers with 150,000+ impressions via Facebook in the first month.• Openly communicate with artist management/agents with updates, information and analytics on upcoming events. • Brainstorm and implement exciting new online content (exclusive audio and video content, contests) optimized for each social platform. • Maintain awareness of marketing trends, best practices and technologies.

Santa Barbara, California Area

• Assist social media, marketing and editorial leads to create and organize compelling social content across multiple brands simultaneously. • Created and now maintains the company's website through the use of HTML and web design techniques. • Update detailed spreadsheets and proposals for social calendars across concerts and branded shows.• Construct community/fan-building initiatives. Such as fan recruitment through artists social and email lists.• Attend and contribute to all related company meetings in connection with assigned projects, and provide department head with timely feedback.

Santa Barbara, California Area

• Operated and maintained sound recording and sound reinforcement equipment.• Chosen for special projects with the supervisors due to excellent communication skills.• Worked with a group of 10+ crewmembers in a festival sized event for 10,000+ students on campus.

Costa Mesa, Ca

• Built financial models for IMM Migration – AFCE • Updated GSM support request form • Updated and organized WebEx cost center monthly validation

Santa Ana, Ca

• Managed the invoice process and communicated with vendors• Conducted financial forecasts and cost summaries for specific vendors• SAP experience, edited open projects and closed outdated PO’s

• Managed a team of 15 boys volleyball players, taught them the strategy of the game• Provided a solid structure with accountability and teamwork • Coordinated weekly practices and tournaments where the players developed their skills with drills

Master Of Arts - Ma, Business Administration

Bachelor Of Arts - Ba, Business Communication

High School Diploma

Activities and Societies: Varsity Men's Volleyball, Trinity Corp., SALT (San Antonio Leadership Team), Academics Committee