Matthew Connery Email & Phone Number

Waunakee, Wisconsin, United States

Mequon, Wisconsin, United States

Milwaukee, Wisconsin, United States

Chicago, Il

➤ Provided strategic digital marketing direction on a website redesign initiative by outlining a Measurement Plan.➤ Achieved cleaner data and improved reporting by refining and tagging relevant events within Google Tag Manager.➤ Collaborated with Development and UX to remain up to date on website redesign changes that could impact Analytics.➤ Created a Gap Analysis for a client by determining A+ content seen on their competitors' eCommerce channels.➤ Performed frequent client-facing meetings in order to provide transparency regarding status of ongoing projects.➤ Refined client's Google Analytics property utilizing best practices and developed strategies to improve upon PDPs.➤ Proactively built impactful strategies while staying ahead of trends and looking for new ways to solve problems.

Colorado Springs, Co

➤ Developed and configured of B2B and B2C E-Commerce stores for customers using SuiteCommerce Advanced.➤ Performed UAT prior to site launches to verify functionality and troubleshot and reported any system errors.➤ Prepared products for posting on each E-Commerce site based on brand, license, and product type.➤ Optimized PDPs sitewide by adding content such as product videos as well as assigning related products.➤ Curated Brand Ambassador program utilizing Pixlee to properly assign tagged products to their specific product page.➤ Created ongoing product feeds on Google and Facebook that were utilized to generate exposure and sales.➤ Developed tactics to improve brand reputation by gathering consumer feedback from product reviews and social media.➤ Created, managed, and monitored various seasonal and non-seasonal marketing promotions within NetSuite.➤ Migrated each of the company's products from the B2C site to the B2B site without negative impacts to the system.➤ Reinvigorated the Amazon Storefront with new category navigation layout and product additions to increase sales.

Mequon, Wi

➤ Maintained functionality and implemented updates daily using SuiteCommerce Advanced, BigCommerce, and Shopify.➤ Trained, managed, and developed a direct report who overtook prior role as Web Content Specialist.➤ Actively managed updates, content changes, and ongoing security of corporate site powered by WordPress.➤ Properly set up all products and categories being utilized to generate revenue across over 10 E-Commerce stores.➤ Oversaw project management in accordance with Account Executives' various client-driven initiatives.➤ Presented KPI's and metrics to clients both in person and via online presentation format with formal written reports.➤ Worked across departments to create, load, and update records while maintaining a high level of data integrity.➤ Uploaded product content needed using hi-resolution images, web banners, pop-ups, and product descriptions.➤ Utilized retargeting platforms such as Google AdWords and Perfect Audience for Ad Campaigns to drive traffic.➤ Managed projects and relationships with multiple developers and software vendors to eliminate technology issues.➤ Executed mass-data imports/exports in NetSuite and utilized Trello, Basecamp, and JIRA for project management.

Mequon, Wi

➤ Marketing Data Analyst – Norscot Group, Mequon, WI – 08/2017 to 07/2018➤ Web Content Specialist – Norscot Group, Mequon, WI – 01/2017 to 08/2017➤ Sales and Marketing Representative – Norscot Group, Mequon, WI – 05/2015 to 12/2016➤ Sales and Marketing Representative – Milwaukee World Festival (Summerfest Milwaukee), Milwaukee, WI – 11/2014 to 05/2015➤ Senior Leasing Professional – Fiduciary Real Estate Development, Brown Deer, WI – 07/2013 to 04/2014