I am a seasoned marketing professional with expertise in creating go-to-market campaigns for Fortune 250 B2B/B2C brands in technology and medical device industries. My strategic mindset, creativity, and unwavering work ethic have earned me a reputation for delivering results even in the most demanding environments. Fueled by my passion for innovation, brand strategy, and healthcare equity, I bring a dynamic energy to all my projects.My strengths include global brand marketing, integrated campaign marketing, social media strategy, SEO/SEM, user experience, email marketing, data analytics, content strategy, product launch, creative asset development, product narrative videos, customer testimonial videos, consumer insights, multi-cultural marketing, strategy, competitive analysis, market research, project management, go-to-market, digital advertising, agency relationships, account-based marketing, medical device marketing, and drafting clinical marketing claims.
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Group Product Manager, Global Brand StrategyBd Sep 2024 - PresentFranklin Lakes, New Jersey, Us -
Group Manager, Global Brand StrategyEdwards Lifesciences Apr 2024 - Sep 2024Irvine, Ca, Us -
Senior Manager - Global Brand StrategyEdwards Lifesciences Jun 2021 - Apr 2024Irvine, Ca, UsLeading the brand strategy for the advanced hemodynamic monitor and connectivity products of the critical care business, I drive go-to-market campaigns and sustain marketing activities, including leveraging account-based marketing principles and tactics. My focus is on results-driven marketing to drive growth and market penetration, ensuring all efforts align with the company's brand identity and vision.
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Product Marketing Manager - G-Technology BrandWestern Digital Jan 2020 - Jun 2021San Jose, Ca, UsProduct marketing lead for the desktop products of a $100M storage solutions brand targeting creative pros in media & entertainment. Drives go-to-market (GTM) strategy for new products and manages key agency relationships for developing creative concepts and digital media campaigns.- Led a best-in-class, global launch in a shifting marketplace due to the COVID pandemic for the new security product, ArmorLock. Collaborated with agency partners to create an integrated customer experience across the web, social media, digital advertising, and retail partners. - Ran a successful media campaign on digital ad platforms (Google, YouTube, Facebook, etc.) that drove a 37% increase in monthly e-commerce revenue and grew monthly unit sales for Thunderbolt 3 products by 27%. -
Brand Manager - G-Technology BrandWestern Digital Jan 2019 - Dec 2020San Jose, Ca, UsBranded marketing lead for a $100M storage solutions brand targeting creative pros in Media & Entertainment. Managed GTM execution for product launches, content strategy and integrated marketing campaigns. - Successfully managed and implemented a rebranding project with a creative agency from concept to launch. Worked closely with the cross-functional teams to implement a full digital and creative rollout over six months. - Drove 30% lift in brand awareness and engagement through a 360 media campaign (events and digital ad platforms such as OOH, SEM, YouTube, etc.) to promote the rebrand and a new rugged product, ArmorATD.- Established a monthly brand ambassador feature program to grow brand loyalty and drive engagement across digital platforms (website, social media, e-blasts) and reseller partner events.
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Brand Marketing - Wd BrandWestern Digital Jul 2016 - Dec 2017San Jose, Ca, UsManaged and coordinated creation of marketing assets and messaging for product launches and refreshes for the professional network-attached storage (NAS) product line, My Cloud Pro.Collaborated closely with regional channel, e-commerce, and sales teams to deliver assets on-time for new product launches, seasonal campaigns, e-blasts and online/retail promotions.Ran a brand tracking study with a research agency to understand brand equity across the Western Digital family of brands (WD, G-Technology, SanDisk). This study drove foundational consumer insights and creation of target personas.
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Marketing Intern To Brand Associate - WdlabsWestern Digital May 2014 - Jun 2016San Jose, Ca, UsBrand Associate, WDLABS, Western Digital, 2014 - 2016, Irvine, CAMarketing coordinator for the corporate incubator at Western Digital for 2 years. Launched WD PiDrive, the flagship product for the emerging single-board computing market. Executed the go-to-market plan for the first WDLabs product launch and all subsequent products/accessories.Led site launch and regional rollouts expanding from US-only to Europe within 2 months of first product launch. Implemented a customer support system for WDLabs products following the first product launch.
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Mba Candidate, Class Of 2015Uc Irvine The Paul Merage School Of Business Sep 2013 - Jun 2015Irvine, Ca, UsMarketing and Brand Management• VP of Marketing, Merage Marketing Association | Trek Leader, 2013 Bay Area Trek -
Marketing AssistantWhgc, P.L.C. Jan 2012 - Aug 2013Newport Beach, California, UsSupported marketing activities for an International Intellectual Property Law firm, including new client pitches, website, online attorney profiles, pitch letters, and social media. - Partnered with vendors to create marketing assets (e-brochure, company website, and profiles for online legal advertising platforms, social media, etc). - Acquired new clients through writing pitch letters, publishing educational content, and processing new attorney-client consultations. -
Marketing InternTradetronics International Oct 2011 - Jan 2012Executed business development activities, including researching and contacting potential business partners in Mexico, Chile, Argentina, and Brazil, for a thermal printer distributor for Seiko Instruments. ● Partnered with an e-marketing company to design and create content and design of company website, which increased company sales by an estimated 20%. ● Located and secured 2 business contacts in Chile by collaborating with Irvine Chamber of Commerce and utilizing English and Spanish communication to connect with local partners in the region.
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Curatorial VolunteerBowers Museum Jun 2011 - Oct 2011Work on Museum Catalog, write for museum blog, assist in curatorial exhibits
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Community Service Leader 1City Of Irvine Jun 2009 - Aug 2009Prepare and conduct "icamp junior" day camp and supervise children
Connie C. Education Details
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University Of California, Irvine - The Paul Merage School Of BusinessGeneral -
Uc San DiegoCommunication And Media Studies
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La Universidad De SevillaAnd Culture
Frequently Asked Questions about Connie C.
What company does Connie C. work for?
Connie C. works for Bd
What is Connie C.'s role at the current company?
Connie C.'s current role is Group Manager, Global Brand Strategy at BD, MBA.
What schools did Connie C. attend?
Connie C. attended University Of California, Irvine - The Paul Merage School Of Business, Uc San Diego, La Universidad De Sevilla.
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