Macau Galaxy Casino Project

Online and offline hybrid retail merchandising management Define and create the brand retail design & merchandising image at the point of sales (POS) and elaborate the strategy to implement this image in line with the global brand objectives Adapt this concept to any merchandising tools and to any business objectives Lead the creation of POS material answering the marketing plan needs Develop communication tools for countries to transmit brand values and identity… Show more Online and offline hybrid retail merchandising management Define and create the brand retail design & merchandising image at the point of sales (POS) and elaborate the strategy to implement this image in line with the global brand objectives Adapt this concept to any merchandising tools and to any business objectives Lead the creation of POS material answering the marketing plan needs Develop communication tools for countries to transmit brand values and identity (brand charter, negotiation rules…) Manage key design projects and develop new tools for different types of distributions Develop, innovate, and drive transformation across the entire consumer journey for the brand. Oversees all aspects from visual merchandising, store design & planning to digital led retail experiences to create a cohesive, compelling customer experiences to meet our consumer needs and business opportunities, support brand building and increase competitive edge.Also oversees online store merchandising creating brand guidelines for online retail formats and e-merchandising guidelines and contents Show less

Design and retail guideline creation for Asia need and management include:Store opening and visual merchandising of Chantecaille flagship Hong Kong Causeway Bay & store opening and visual merchandising for Crumpler stores in all channels of APAC countries

APAC management of store design, visual merchandising and product merchandising for La Prarie in all channels of Asia.Standardisation of all retail formats and APAC retail concept guideline creation and development for Asia need, regional management of POS, budgeting, retail design and visual merchandising Travel Retail | Department Stores | BoutiquesAPAC markets

APAC management of store opening and visual merchandising for Kiehl’s, Biotherm, Helena Rubinstein, Giorgio Armani, Viktor&Rolf, YSL for Greater China region travel retail markets. Develop Asia Specific designs and POS strategy for market needs.

Executive architect for design & build project of Hong Kong government library cum elderly centre cum sports complex in Tung Chung & Prince of Wales hospital project, and Ocean Park hotel project.

Store design and visual merchandising for Lancôme, Kiehl’s, Biotherm, Helena Rubinstein, Giorgio Armani, Viktor&Rolf, YSL in APAC travel retail markets.