FMCA is an adult education academy offering health coach certification. The award-winning curriculum offers 100% online training required to succeed as a Functional Medicine Certified Health Coach.My responsibilities focused on growing KPIs, channeling customers into the Sales pipeline, and forecasting strategies by stitching everything together to create an impact story. CRM: HubSpot; CMS: WordPress.Audience Segmentation• Identify customer demographics, needs, interests, known behaviors, and average sales conversion rates.Customer Journeys• Design campaigns to increase reach and generate engagement with intentional CTAs and offered differentiators.Contact Progression Performance• Forecast and track conversion of new contacts, MQLs, and SQLs, and analyze lifecycle percentages against industry standards.Performance by Source• Design and oversee the implementation of strategies that utilize top engagement performers: direct traffic, organic search, and paid search.Performance by Platform• Socials: develop and manage comprehensive campaign strategies, and analyze performance of followers, engagement (specifically saves/shares), and CTR.• Ads (boosts and displays): forecast and manage ad budgets, and evaluate reach, CTR, and engagement.• Email: develop campaign plans, oversee messaging, and analyze open rate, CTR, and unsubscribe.• Website: manage all functionality and content needs, and evaluate traffic sessions, session to contact rate, new contact, and contact to customer rate.Manage the Marketing Teams• Social Media Team: provide strategic and tactical direction, collaborate on creative solutions, approve paid advertising campaigns, and oversee cadence and media performance.• SEO Team: oversee and collaborate on keyword strength, SERP performance, and website health.• Data Strategy Team: oversee and collaborate on email list management, lead generator evaluations, and lifecycle conversion tracking.

Offered my skills and suggestions, completed the objective, and then Elvis left the building. Consulting provided unique opportunities to transform B2C marketing challenges through an analytical perspective. Being a quick read of audience and objective within vertical nuances is the name of the consulting game, regardless of business size or industry.• Campaign creation and implementation: focused on balancing reach, budget, and cadence with audience segmentation and smart messaging for optimal ROI.• Budget forecasting: included paid advertisement (socials and print), product promotions, PR events, website updates, platform services (blogs, webinars, and podcasts), email lists, and direct mail. • Conversion patterns: analyzed traffic nuances and engagement trends to develop the logic within marketing efforts.

InteProIQ, a Software-as-a-Service (SaaS) company, is a late-stage startup within the cybersecurity e-learning vertical with curricula modeled for the employee-based environment. Named a value-partner with CenturyLink® as a B2C enterprise stack solution.• Compliance management: directed e-commerce team comprised of IT developers, industry SMEs, and WCAG 2.0 compliant portal designers.• Audience segmentation: utilized organic user segmentation to validate multi-tiered digital campaigns within the W3C usability standards for Levels A and AA.• Paid advertising: promoted e-commerce training products and services through social and targeted marketing.• Increased Sales pipeline: delivered a double-digit increase in online sales through digital promotion including organic and paid content, hashtags, and influencer networking.• SEO strategy: maintained first-page SERP ranking and snippet feature.

Delta Dental is the nation’s leading provider of dental insurance with a diverse buyer’s journey; specializing in complex integrations with CRM technology and outside data sources to advance integrated customization.• Marketing collateral: created fresh content within established corporate brand guidelines for the B2B/C providers and clients.• Content strategy: served as primary in elevating the marketing vision for outside and account sales, marketplace positioning, SEO performance, and lead generation.• Website analysis: clarified site KPIs to lean more heavily on paid search, organic search, and direct traffic.• Completed the contract by providing a robust suite of relevant and sustainable strategies.

MGC Diagnostics is a global medical technology company providing cardiorespiratory health solutions for clinically regulated products and workflow solutions.• Product marketing: primary responsibility was expanding product reach into new sales regions and ancillary industries.• Supply chain marketing: created campaigns to self-identify new and product-compatible supplies.• Budget forecasting: included paid print advertisement, tradeshows, website updates, platform and email services, and direct mail.• E-commerce platform management: designed and implemented an intuitive product catalog featuring multi-use and interchangeable supplies, creating a strong marketing differentiator.• Provided ethical leadership focused on maximizing team collaboration.

Crown Interactive is a marketing agency designing solutions for the SMB that needs creative thinkers on their side.• Digital media design: specialized in emphasizing intelligent interface design, intuitive architecture, and functionality compliant with browser usability best practices.• Product marketing: inspired strategic and innovative design solutions that fully integrated into digital and print marketing campaigns: promotional, apparel, custom packaging, print formats, tradeshows, and events.• Provided strategic direction and executive leadership.