Connie Yu Email & Phone Number

Strategize product development and create product ecosystem | Establish monetization plan | Product marketer and growth hackerWide range of products : social e-commerce, cross-border e-commerce, fintech, entertainment & esports

e-business head to drive cruise lines online acquisition for international markets by performance marketing, online and digital marketing plan, crm strategy and digital transformation

Hong Kong

-Perform digital marketing strategic role to provide 360-degree solutions including media planning, social content strategy (Facebook, IG, WeChat), campaign creative production, SEM/SEO performance marketing and O2O event management.-Pitch and manage diversified fields of key accounts-Provide regular campaign performance review to clients with actionable insights.-Propose website tracking methodology (GA, Adobe Analytics, DoubleClick) and implement the tagging to track performance… Show more -Perform digital marketing strategic role to provide 360-degree solutions including media planning, social content strategy (Facebook, IG, WeChat), campaign creative production, SEM/SEO performance marketing and O2O event management.-Pitch and manage diversified fields of key accounts-Provide regular campaign performance review to clients with actionable insights.-Propose website tracking methodology (GA, Adobe Analytics, DoubleClick) and implement the tagging to track performance. -Integrate creative performance and media strategy to accelerate campaign effectiveness, e.g. dynamic banner and programmatic buy. Show less

-Establish big data business in terms of data architecture development, platform partnership (IBM, Google Analytics Premium), data recruitment strategic planning and team recruitment.-Perform strategic role of data analysis and 360-degree marketing solution.-Partner with IBM sales team to establish pilot case of social data crushing with customer CRM data with a view to driving business actionable insights and marketing automation.-Develop corporate brand building and promote new… Show more -Establish big data business in terms of data architecture development, platform partnership (IBM, Google Analytics Premium), data recruitment strategic planning and team recruitment.-Perform strategic role of data analysis and 360-degree marketing solution.-Partner with IBM sales team to establish pilot case of social data crushing with customer CRM data with a view to driving business actionable insights and marketing automation.-Develop corporate brand building and promote new business through event sponsorship, seminar presentation and press coverage. Show less

-Market the eComm with 360 strategy, i.e. ATL, online, BTL, PR, in-store promotion-Drive sales and transaction of eComm in terms of recruitment and retention-Open up different channels for sales driven, i.e. joint partnership with suppliers, member loyalty programs, retargeting programs-Manage digital and social communication, including Facebook, WeChat, Weibo and Youtube-Manage the brand digital campaign, in terms of media planning, social strategy, production, SEM/SEO, and O2O… Show more -Market the eComm with 360 strategy, i.e. ATL, online, BTL, PR, in-store promotion-Drive sales and transaction of eComm in terms of recruitment and retention-Open up different channels for sales driven, i.e. joint partnership with suppliers, member loyalty programs, retargeting programs-Manage digital and social communication, including Facebook, WeChat, Weibo and Youtube-Manage the brand digital campaign, in terms of media planning, social strategy, production, SEM/SEO, and O2O event Show less

-Newly establish and execute digital roadmap of the Brand; plan and manage 360 degrees digital campaigns by consolidating online media planning, mobile marketing, social media management (Facebook, Youtube, Wechat), content planning, SEM and website maintenance, as well as supporting event management-Liaise agencies externally and retail frontline to manage campaign launch logistics-Initiate and establish eCRM analysis and strategy thru social platform-Evaluate campaign ROI to… Show more -Newly establish and execute digital roadmap of the Brand; plan and manage 360 degrees digital campaigns by consolidating online media planning, mobile marketing, social media management (Facebook, Youtube, Wechat), content planning, SEM and website maintenance, as well as supporting event management-Liaise agencies externally and retail frontline to manage campaign launch logistics-Initiate and establish eCRM analysis and strategy thru social platform-Evaluate campaign ROI to achieve KPIs and analyze the insights of consumer behavior Show less

-Maintain the team operation and growth by revenue target set-up and P/L control-Establish and provide coaching to HK market account servicing team in terms of search engine marketing knowledge and account servicing skills-Manage and maintain the relationship of massive client accounts from SMEs to multinational level-Perform digital strategic role in e-commerce clients which extensively leverage in China market-Act as key coordinator within complex business parties in China… Show more -Maintain the team operation and growth by revenue target set-up and P/L control-Establish and provide coaching to HK market account servicing team in terms of search engine marketing knowledge and account servicing skills-Manage and maintain the relationship of massive client accounts from SMEs to multinational level-Perform digital strategic role in e-commerce clients which extensively leverage in China market-Act as key coordinator within complex business parties in China, particularly between Baidu Headquarters and various local resellers Show less

-Provide total solution of acquisition accounts, i.e, regional media planning of affiliate banners, SEM and direct marketing -Perform data mining of SEM result and sort out the market and consumer insights from massive search keywords-Retain team revenue by maintaining consistency of high performance of acquisition result-Manage extensive e-commerce and hosptiality of accounts (Hong Kong Disneyland, Englishtown, Travelzen, Webjet and Air New Zealand)

-Execute both branding and acquisition media planning with strategic insights to accommodate client’s campaign objective (HSBC, Hong Kong Broadband, Nike, Yahoo! and LG)-Execute integrated digital planning, including mobile marketing, affiliate banner buying, SEM and social media planning-Handle campaign routine operation with material trafficking and reporting-Liaise with media vendors and respective parties for campaign launch and operation