Responsible for “BIG IDEAS” to kickstart campaigns.Lead creative decision maker from concept to pre-production to post. Developing and Directing commercial creative for Global TVand Shaw’s specialty networks (broadcast/digital)Developing motion graphics and editing content for National clients.

Created a world renowned cakery dedicated to luxury, one of a kind designs.-Designed all of our custom signature cakes and sweets-Designed intricate sweet table setups with full propping-Created and managed our brand-Responsible for all marketing, social media, and publicity -Hired, trained and managed a team of employees and freelancers from my Yorkville studio. -Designed the Studio space, wearables and all interactive Event booths

Sales Producer for National content. Was responsible for all sales driven creative from Wow Reels to PGA Golf Leaderboards to fully integrated National Campaigns. Wrote, Directed, Edited and Animated all creative personally. A one stop shop!

Art Directed and launched all daily News programs in 2004.Produced promotional Spots for primetime, Commercial Production, Weather and Canadian Content.Implemented guidelines, libraries, launched instructional and graphic manuals for News.Trained Weather Personnel on WSI SatelliteRadar System.Virtual News Set Consultant & Set Design, 2004.