Connie Fonseca is a Communications Director at Markcom ASAP.
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Communications DirectorMarkcom AsapBogotá, Bogota, Co -
Communications DirectorMarkcom Asap Jan 2013 - PresentBogotá, Capital District, Colombia- Marketing and Communications services.- Public Relations.- Event Planning and Management.- Marketing Campaign Strategy. -
Program CoordinationCornell University 2012 - 2013Bogotá, Capital District, Colombia- Coordination and Management of Cornell's Master in Business Administration program in Colombia. - Planning promotional events and executive orientation sessions. - Oversee compliance of Ivy League-level regulatory protocols with Cornell's cohorts.
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Project CoordinatorGalderma De Colombia S.A. 2011 - 2012Bogotá, Capital District, Colombia- Development and implementation of special projects including promotions, communication, and recruitment of medical target groups and patients for specific campaigns.- Monitoring and updating of brand portals. - Building and integrating various databases (pharmacies, patients, doctors, etc.)- Analysis of customer surveys and identification of trends and insights. - Preparing and presenting executive reports to the president of the company.
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Communications And Marketing Services ManagerMarkcom Asap 2008 - 2011Bogotá, Capital District, Colombia- Marketing consulting services- B2B and B2C Communication strategy design - Go-To-Market plan monitoring and marketing campaign development- Marketing plan support with BelowTheLine and AboveTheLine methodologies for clients such as Instituto IDA, Encuadernación Acevedo Mejía, Galderma de Colombia, Fundación La Luz, Universidad del Rosario and several technology companies- Master of ceremonies at corporate events -
Advertising And Production ConsultantMarkcom Asap 2004 - 2008Bogotá, Capital District, Colombia- Production and post-production of corporate initiatives, product launches, audiovisual videos, creative arts, scriptwriting, voice-over, commercials for radio and television- Marketing consulting services and event management for several clients (Colombian Council - San José, California, Panamericana de Licencias, Secretaría de Tránsito y Transporte, Instituto IDA, etc.) -
Director Of Communications DepartmentColombian Council - San José, California 2003 - 2004San Francisco Bay Area- Design and distribution of digital newsletter for the Colombian community in the San Francisco Bay Area- Coordination of meet-ups and networking mixers - Implementation and promotion of guidelines and direct communications- Translation of collateral and documentation
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International Account DirectorRep Grey Worldwide S.A. 2000 - 2002Bogotá, Capital District, Colombia- Responsible for the management and executive follow-up of institutional and promotional campaigns for Gatorade, Novartis, Unisys, and British American Tobacco accounts. - Implementation of strategic communication in ATL - Above The Line - pieces and coordination of production of TTL - Through The Line Communication pieces. - Campaigns and events of the “Support for Popular Cultures of Colombia” project of the BAT Foundation. - Direction of action plans, execution, and implementation of international advertising campaigns with local application. - Optimization and development of BTL - Below The Line communication. - Executive reports to the agency’s Presidency.”
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International Accounts ExecutiveEsfera Grey S.A. 1997 - 2000Bogotá, Capital District, Colombia- Responsible for the management and monitoring of institutional and promotional campaigns carried out for the products of the following accounts: BAT - Belmont and Kent, Despegar.com, Mars - Pedigree, Stafford Miller Kwell, Corega and Sensodyne, Gerber Compotas and Cereals, 3M Scotch Brite, Procter & Gamble - Bold 3, Inextra, Pantene and Pringles. - Direct contact with the client, coordination of creation, development, and implementation processes of advertising campaigns for each of the products and promotions carried out. - Executive reports to the Vice Presidency
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Account ExecutivePublicidad Toro Dmb&B 1993 - 1997Bogotá, Capital District, Colombia- Responsible for the execution process of advertising campaigns in mass media. - Control and monitoring of strategic-creative development processes, production and implementation of advertising pieces, budget management, supervision of commercials and jingles, billing tracking and collection of portfolio for each of the accounts in charge: RCN Television, RCN Radio, Aló Magazine, Vanyplas S.A., Vanymoda.”
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Press ChiefConfederación De Cooperativas De Colombia 1991 - 1993Bogotá, Capital District, Colombia- Responsible for the advertising deployment of cooperative sector activities. - Organization of press conferences and dissemination events in the media. - Preparation of periodic informative bulletins for communication channels. - Presentation of the petition document of the cooperative sector to presidential candidates.- Direct communication with mass media.
Connie Fonseca Education Details
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Monsu CapacitacionesDigital Marketing And Social Media Management Seminar -
Golden Gate Institute - San José, CaliforniaEnglish As A Second Language -
Centro Colombo AmericanoEnglish As A Second Language -
Fundación Superior Profesional InpahuJournalism And Social Communication -
Ministry Of CommunicationsProfessional Newscaster - Broadcasting License For Radio And Television
Frequently Asked Questions about Connie Fonseca
What company does Connie Fonseca work for?
Connie Fonseca works for Markcom Asap
What is Connie Fonseca's role at the current company?
Connie Fonseca's current role is Communications Director.
What schools did Connie Fonseca attend?
Connie Fonseca attended Monsu Capacitaciones, Golden Gate Institute - San José, California, Centro Colombo Americano, Fundación Superior Profesional Inpahu, Ministry Of Communications.
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