Connie Tam Email and Phone Number

To shape & deliver marketing strategies for growing the Swire Properties brand, and facilitate the products & services developed across different business units aligning with the company’s brand values & propositionKey Achievements: Orchestrated 50th anniversary campaign from strategy formulation to project execution: formulated marketing strategy with the executive committee, created & distributed marketing assets across different customers touchpoints, developed a campaign guideline to facilitate internal stakeholders amplifying the related content at their owned communication channels, monitored campaign budget, prepared status report & post-campaign evaluation for senior management Partnered with Art Basel HK for a series of B2C & B2B events: led the team hosting an annual signature art & cultural event for engaging business partners & public; and gained HK$10M+ PR value Generated massive content for customers engagement: achieved 500K+ video viewership and an extra 6% YoY traffic to the corporate website with the development of 10+ videos in a year

To support the development and execution of marketing strategies to cultivate brand love & engagement from a global marketing perspectiveKey Achievements: Managed global rebranding campaign to gain 25% brand awareness growth: drove the creative/social/media agencies for the development and execution of the global brand campaign in 2019Collaborated with regional teams & external partners (tourism boards & HK theme parks) to hit global business objectives: actively engaged with regional offices (across Chinese Mainland, SE/NE Asia, Europe, Australia, US, India & Middle East markets) and external partners for identifying business/partnership opportunities to drive sales

To develop and execute tactical marketing campaigns and customer engagement initiatives to build strong brand equity in Hong Kong market and hit the regional sales targets Key Achievements: Captured public demand on low-fare flights by launching “Fanfares”: received an incredible response with 9 million+ visits to the “fanfares” campaign site and 140K tickets sold for the first-year launch; and became talk of the town, with loads of social buzz and PR exposure during its ‘Birthday Bonanza’ salesTapped into new target segment by launching “University Student Fares”: identified the audiences’ needs via focus group and reflected the insights to internal business teams for product development; and directly engaged with the target audience by hosting roadshows at different universities