Connie C. Email & Phone Number

United States

United States

Los Angeles Metropolitan Area

- Voices of Beauty Summit Management: Project managed the inaugural Voices of Beauty Summit, an initiative by Landing International that focused on elevating diversity and inclusivity in the beauty space. Strategized and executed marketing efforts that attracted high-profile celebrity keynote speakers,editors and beauty retail buyers. - Oversaw all marketing activities for the summit, including email promotion, ads, outreach, and partnership development, to ensure successful event execution and reach sponsorship goals. - Strategic Planning & Execution: Developed and implemented marketing strategies across email and social to support company initiatives and drive business growth, aligning with overall marketing and corporate objectives.- Email Marketing: Oversaw all facets of email marketing, including developing the editorial calendar, content planning and copywriting, list segmentation, campaign deployment, A/B testing, and optimizing lifecycle marketing strategies to drive engagement and conversions.- CRM Management: Ensured efficient data management, accurate segmentation, and effective utilization of CRM tools to enhance targeted marketing efforts and customer relationship management.- Corporate Website Revamp: Led a team of 3rd party marketers to redesign the corporate website, overseeing updates to product messaging, design, and offerings to improve user experience and align with strategic business objectives.- Content & Campaign Management: Managed the timeline, creation and deployment of marketing content and campaigns, ensuring alignment with brand voice and strategic objectives to maximize impact and effectiveness.

- B2B Marketing Strategy: Developed and executed comprehensive B2B marketing strategies to drive lead generation, enhance brand positioning, and aligned digital efforts with broader business objectives.- Social Media Strategy: Crafted and implemented social media strategies to increase brand visibility, engagement, and client lead generation.- Lifecycle Marketing: Oversaw lifecycle marketing efforts, including automated email campaigns, email marketing management, and CRM (HubSpot) optimization, to enhance customer engagement and retention.- CRM & Contact Segmentation: Managed CRM systems (HubSpot) and developed contact segmentation strategies to deliver personalized marketing communications and improve lead nurturing processes.- Email Marketing Strategy: Designed and managed email marketing strategies, including campaign planning, content creation, and performance analysis to optimize open rates, click-through rates, and conversions.- Team Management: Led a team of 3, including a Social Media Associate, Copywriter, and Graphic Designer, providing direction, support, and performance management to ensure campaign cohesion.- Project Management: Acted as the primary point of contact for an external digital ad agency, overseeing project execution, ensuring alignment with marketing objectives, and managing agency relationships.- Performance Monitoring & Reporting: Monitored and analyzed key performance metrics across all digital marketing efforts, providing actionable insights and recommendations to optimize strategies and achieve marketing goals.

Los Angeles, California, United States

- Business Development & Onboarding: Led business development efforts to attract and onboard new brand clients. Facilitated smooth onboarding processes, integrating new brands into our services and establishing strong, productive relationships from the outset.- Global Campaign Strategy Development: Implemented marketing strategies for leading beauty brands that aligned with international market trends. Strategies spanned across digital, social, influencer, and retail accounts.- Market Analysis: Conducted market analysis to identify trends, opportunities, and competitors, providing strategic recommendations for brand positioning and areas of improvement.- Account Management: Managed relationships with global beauty brand clients, serving as the primary contact to address needs, reporting, and ensure alignment with strategic goals.- Performance Metrics & Reporting: Monitored and analyzed campaign performance across various markets, delivering detailed reports and actionable insights to global clients to demonstrate ROI and guide future strategies.

- Influencer Marketing: Managed influencer marketing campaigns for 6 beauty brands, leading to increased sales at Ulta through effective product seeding, influencer sourcing, outreach, and negotiations. - Campaign Management: Executed end-to-end influencer campaigns, from ideation and planning to reporting and recap, ensuring alignment with client goals and maximizing social visibility. Grew client's Ulta retail account to a seven figure business. - Events: Conceptualized, planned, and executed high-impact activations, events, and showrooms, enhancing brand visibility and engagement for beauty clients.- Metric-Driven Reporting: Developed and tracked performance metrics to provide data-driven insights and reports to clients. - Beauty Retail Launches: Supported the successful launch of over 60 beauty brands into major retailers including Ulta, Target, Blue Mercury, Dermstore, Urban Outfitters, and ASOS, contributing to brand growth and market expansion.

Los Angeles, California, United States

- Created standard operating procedures guide.- Inventory Auditing.- Oversaw quality and quantity checks of incoming inventory.- Experience with material requirements planning. - Customer service representative.- Order fulfillment.

- Managed volunteer intake for youth under 18. - Updated records in the Red Cross database.- Supported planning and implementation of annual high school Leadership Development Camp and Red - Cross Clubs across the LA region.- Secretary of financial allocation meetings.- Coordinated private event for Red Cross C.E.O, Jarrett Barrios.