Clients rely on Standing Partnership to deliver communication that helps them grow. My team helps clients attract and delight customers, recruit and engage employees, and consider and respect the perspectives of stakeholders. I'm delighted to be a part of this smart, talented group of top-notch communicators.As a member of the technology practice, I focus on high-quality content that helps enterprises attract and retain customers. I create distinctive messaging for client's vertical industries and solution lines to highlight unique selling propositions and distinguish them in the marketplace. Also, I craft varied content types, including eBooks, white papers, briefs, webinar decks, client-facing presentations, brochures, social media assets, blog posts, point of view pieces, product launch materials, and others.

> Authored on-brand content for multiple B2B clients across varied sectors, including B2B IT, digital marketing, healthcare, cybersecurity, and human resources.> Promoted to Content Producer role due to consistent performance in top 1% of 25,000+ member talent network.> Served as content strategist and managing editor for multiple agency accounts in B2B IT, cybersecurity, HealthTech, and other industries.> Managed writers and communicated with clients on content products. Content types include: blogs, scripts, articles, buying guides, emails, and social media posts. > Edited content per each client’s guidelines and SEO requirements.> Created briefs and outlines for writers to follow.> Researched and identified SEO keywords.> Managed pitching and ideation for clients.> Provided constructive feedback to writers.

Independent provider of strategic content and communications services. Recent projects include:> Promoted to content strategist / managing editor role due to consistent performance in top 1% of 25,000+ talent network> Served as a content strategist and managing editor for multiple agency accounts in B2B IT, cybersecurity, HealthTech, and other industries. > Led content marketing activities for multiple B2B IT software firms. Developed and promoted blog content, infographics, byline articles, white papers, case studies, marketing collateral, and other assets. > Launched and managed a blog that earned stature as one of top 75 in a competitive industry.> Authored on-message copy and long-form content for Social Emotional Learning (SEL) solutions provider serving K-12 school districts.> Executed comprehensive website overhaul for customer experience (CX) management firm. Included content development and design.> Designed website and brochure for innovative ride-sharing application to promote the solution to B2B clients> Led strategic content marketing activities for a premier provider of customer contact and experience management solutions. Completed comprehensive website revision to align with revitalized messaging and marketing positioning. Managed content activities, including corporate blog, white paper creation, media outreach, content placements, and speaker submissions.> Developed messaging platform for start-up Internet marketing venture. Authored all website content, over 70 email promotions, video script, brochures, sales support materials, blog content and more.> Implemented B2C email marketing best practices to drive strategic planning for major U.S. financial services firm with 20,000+ subscribers.> Managed communications activities for U.S. Federal Government practice of international business and IT consulting firm. Supervised web and collateral content creation, and internal communications.

Oversaw implementation of strategic initiatives for B2B contact management and customer experience (CX) solutions provider. Focus areas included thought leadership and social media content strategy.

> Led comprehensive visual identity and messaging overhaul that enhanced company image and defined key corporate messages> Drove end-to-end web site re-engineering project to incorporate new visual identity and messaging standards> Revitalized all sales support materials – including presentations, collateral, and case studies – to ensure brand alignment and effective positioning > Increased perceived value of annual corporate customer event which drove 25% attendee growth and stronger representation from key decision makers > Secured company’s first-ever speaking slots at premier industry events, including joint customer case studies> Instituted e-mail communications program that exceeded industry-standard open rates by nearly 50% and click-through rates by 90+% > Managed cross-functional teams to develop complex, high-quality proposal responses that contributed to new business wins and company revenue growth

As member of corporate leadership team, drove all marketing and communications efforts for document management and workflow product company> Revamped corporate image through development and implementation of new design and content specifications. > Defined multichannel campaigns – including web, advertising, e-mail, direct mail, public relations, and event marketing components – to promote products in target markets.> Secured high-impact media coverage including first-ever case study and significant presence in a feature story in national trade magazines.> Instituted e-mail customer communications program that achieved over 4000% return on investment in less than three months.> Developed direct marketing campaign that achieved 33% response rate.