Founder/CEO of a fast growing e-commerce company that designs and manufactures women's fashion apparel and accessories. Our portfolio includes two distinct brands that are sold through various retail platforms including Amazon, Etsy and our own website. We have a rapidly expanding catalog that currently includes 50+ products with new SKUs launching every quarter. All products are designed and manufactured in house.

First point of contact for brand owners and entrepreneurs looking to launch a new beverage/food product. I pride myself in providing full transparency on feasibility of product ideas and how specifically Power Brands can provide support and at what cost. Responsibilities include: 1) Reviewing Clients' proposed ideas or kitchen recipes to determine production feasibility 2) Walk Clients through the turn-key development process of sourcing raw materials, working with food scientists on formulation, determining which packaging formats are compatible with the processing needs of their respective formulas, and the steps leading up to production 3) Establish timelines for formulation and packaging design 4) Educate Clients on total costs for production (pilot vs full-scale) 5) Onboard Clients in coordination with the cross-function team to get their projects started

Manage regional micro-testing, oversee brand strategy, collaborate with cross-functional teams to prepare brands for pilot and full-scale production, support brick and mortar retail and e-commerce marketing campaigns, lead new product roll outs with sales and distribution teams. - Brand managed bi-coastal product launches in Los Angeles and New York working with retailers in boutique grocery, big box, drug, and convenience retail chains including Costco, Vons/Safeway, Albertsons, Sprouts, Walgreens, Gelson's, and, 7-11. Responsibilities include: 1) Coordinating promotional sampling to support sales teams and retail locations 2) Managing cross-functional teams in execution of production at copackers, in-store POS design and printing, design of digital marketing assets 3) Leveraging syndicated (IRI) and consumer insights trends data to establish opportunities for growth 4) Prepping buyer retailer presentations 5) Procurement and production of select raw material (i.e. bottles and fridges) in China to reduce cost of goods- Write business plans for Clients that include market analysis, sales and marketing strategy, competitor landscape, and exit plans: Responsibilities include: 1) Market research and category insight 2) Evaluation of cost of goods to determine retail price points and proper margins 3) Strategize with Clients on launch plans, catering business plan for desired investment

On air personality for the Saturday night 8:00PM-Midnight time block at Los Angeles based radio station 102.3FM KJLH owned by artist Stevie Wonder.- Candidly discussed top headline pop-culture and music stories of the week- Recommended new music from emerging artists to be featured in the weekly music playlist- Organized and negotiated sponsorships for station events

Assisted executive team with reviewing music submissions and organizing company award show events.- Scouted YouTube, social media platforms, and music blogs for new music featuring exceptionally talented up and coming artists, producers, and songwriters to present to executive staff members on a weekly basis- Tracked online and print publications for artist mentions - Assisted first executive assistant with the planning and organization of label events including Grammy's afterparties.

- Executed creative and effective online marketing campaigns for new album and single releases - Engaged consumers in music based fan forums, focusing on spreading awareness through fan interaction- Brainstormed digital marketing strategies with cross-functional team to build anticipation for new releases