Connie (Yu-En) Lee Email & Phone Number

Taipei City, Taiwan

Focused on CRM digital transformation projects

• Relevant courses: Project Management, Product Management, UI/UX, Design Thinking

• Relevant courses: User Research, Quantitative Study, Consultant Thinking, Business Proposal• Dcard Registration Rate Increase Project: Used qualitative research to understand user needs, and quantitative research to verify our hypothesis. Our solution is expected to help Dcard increase the registration rate of the senior three groups by 30%

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.• Implemented 10+ online promotional activities for the sports & outdoor category; planned the layout and popular products to increase the gross merchandise value

• Managed marketing strategies for the Shopee Campus Recruitment Program, and attracted more than 1,000 applicants for the Management Associate Program• Created the buddy system for the remote summer internship program; tracked interns’ performances and feedbacks to enhance the remote program's quality and facilitated employee retention: 54% of interns transferred to long-term internship afterwards

• Led a 10-member team to organize a school-wide career fair, cooperated with stakeholders such as professors and businesses, and successfully attracted more than 3000 participants per day • Managed the official website’s content and collaborated with engineers and the visual design team on web layout and design, which resulted in over 27,800 page views in 2 months, an increase of 14% from the previous year

• Generated a series of high-engagement posts by conducting competitor and TA analysis. My “University Luxury Dorms” post reached 1.25 million people in one week, with 124% in growth from previous posts• Organized weekly social media strategy meetings and optimized strategies through A/B testing. Achieved an average click-through rate of 64,000 per week