Connie (Yu-En) Lee Email & Phone Number

Taipei City, Taiwan

Focused on CRM digital transformation projects

• Relevant courses: Project Management, Product Management, UI/UX, Design Thinking

• Relevant courses: User Research, Quantitative Study, Consultant Thinking, Business Proposal
• Dcard Registration Rate Increase Project: Used qualitative research to understand user needs, and quantitative research to verify our hypothesis. Our solution is expected to help Dcard increase the registration rate of.

• Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and.
• Implemented 10+ online promotional activities for the sports & outdoor category; planned the layout and popular products to increase the gross merchandise value

• Managed marketing strategies for the Shopee Campus Recruitment Program, and attracted more than 1,000 applicants for the Management Associate Program
• Created the buddy system for the remote summer internship program; tracked interns’ performances and feedbacks to enhance the remote program's quality and facilitated employee retention: 54% of interns transferred to.

• Led a 10-member team to organize a school-wide career fair, cooperated with stakeholders such as professors and businesses, and successfully attracted more than 3000 participants per day
• Managed the official website’s content and collaborated with engineers and the visual design team on web layout and design, which resulted in over 27,800 page views in 2 months, an increase of 14% from the previous year

• Generated a series of high-engagement posts by conducting competitor and TA analysis. My “University Luxury Dorms” post reached 1.25 million people in one week, with 124% in growth from previous posts
• Organized weekly social media strategy meetings and optimized strategies through A/B testing. Achieved an average click-through rate of 64,000 per week