Changing the way businesses transact with the global supply chain through a leadership role in data analytics, customization, personalization and optimization. We are driving highly targeted, sophisticated, complex, digital-led campaigns and activities.

Lead global commerce team in the post transaction space as well as direct to consumer.

Leading the transformation and development of the customer engagement framework from acquisition to save (cancel) to maintain and grow the U.S. Membership business. Product focus on identity theft, lifestyle leisure and shopping products.

Lead the eCommerce channel (on and off-site) to drive acquisition of profitable customers through seven areas of focus:• Chief Product Owner for the redesign and migration to a new responsive vonage.com (Agile and Waterfall programs)• Built SEO program from scratch with 82% of target keywords on first page (up from 55%) and increased 1st position rankings across the board (to 31% from 25%)• Committed to and developed a program of testing and rigor (AB and multi-variate testing for visual design, messaging and audiences)• Built a programmatic profiling and buying platform leveraging an integrated DMP/DSP• Implemented an online attribution model• Lead the relationship with Red Ventures to help grow digitally emanated leads as part of the channel's growth• Developed and implemented program to identify and target key calling audiences through third party offline dataLead cross-functional team for social media in commerce, community management and Care.

Member of the Marketing Committee, advising the YWCA NYC on all things Digital with a focus on social media

Senior digital executive focused on collaboration and innovation to meet undiscovered user needs, creating new opportunities, and delivering new business value, cost savings and productivity efficiencies.Retained by exclusive DC based consulting firm to lead internal collaboration initiative.

Energized, designed, evangelized and implemented overall Digital strategy transversally to make it easier to do business with AXA online. Achieved Website, Social Media, Multi-Access and Mobile successes. Earned WMA Best Website Award Winner in the Insurance industry (2009), industry Standard of Excellence Award (2009) and AXA USA and AXA Global Innovation Award for MyRetirementShop.com. 

Accomplishments:
• Greeted 14MM users (33%unique) at axa-equitable.com; exceeded 8% growth in 2011
• Developed plan for a 3-year strategy to grow public facing footprint from 12K to 60K by end of 2011 using Facebook, LinkedIn, Twitter, YouTube• Developed overall mobility strategy for multi-browser, BlackBerry, iPhone and iPad
• Implemented eDelivery strategy to grow adoption by over 35%
• Developed consistent eService strategy for IVR and CSR screens to deliver better self-service for 7MM customers based on channel of choice
• Converted 8.2% of all leads to a-e.com to sales; Unprecedented 6.1% lead conversion
• Achieved Website DALBAR ranking to #1 in 2009 vs. 2007 (from #3)

Implementation Highlights:
• Implemented MyRetirementShop.com, offering aggregated lifestyle information; 50K users/mo in over 300 media outlets; co-branded relationships with UBS, LPL and Centaurus
• Created unmatched Performance center capabilities; over 60K financial professionals log-ins/mo. 
• Launched first iPhone App in Life/Annuity business
• Developed and launched iPad apps leveraging a content management system and best in class interactive story telling

Responsible for the enterprise wide internet strategy as well as creating the online capabilities to market products, service clients (end customer and financial professionals) and enhance the customer experience.

As Manulife Financial Corporation purchased John Hancock, there were many levels of integration that needed to happen within the confinces of the John Hancock brand. This role led web integration as well as a common look across all sales and marketing materials.

A consulting firm focused solely on understanding consumers behavior and how to get them to respond the way we want them to in order to grow your business.

Led the consumer business for Verizon's DSL acquisition and retention programs.

Led the AT&T Consumer Business, Kraft and Xerox. I was the financial services expert with experience on John Hancock, Manulife, Maritime Life, The Hartford, Cooperators and the LCBO. Managing DIrector of Toronto office from 2000-2003.

Trained on consumer package good brands like P&G and SmithKline.