Partner
Current
Oct 2017 - Present
AeroLeads people directory · profile
Connie Olsen Email & Phone Number
Partner at Brand Distillery
at
Brand Distillery
1 work email found
@pepperidgefarm.com
1 phone found area 800
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Partner at Brand Distillery
Location
Redding, Connecticut, United States
Company size
Who is Connie Olsen? Overview
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Quick answer
Connie Olsen is listed as Partner at Brand Distillery at Brand Distillery, a with 1 employees, based in Redding, Connecticut, United States. AeroLeads shows a work email signal at pepperidgefarm.com, phone signal with area code 800, and a matched LinkedIn profile for Connie Olsen.
Connie Olsen previously worked as Partner at Brand Distillery and Principal at Olsen & Associates, Llc. Connie Olsen holds Bachelor'S Degree, International Political Science from Miami University.
Company email context
Email format at Brand Distillery
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{first}_{last}@pepperidgefarm.com
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Profile bio
About Connie Olsen
Connie is a prolific Brand Builder with a proven track record of transforming consumer insights into business building strategies. She brings a collaborative leadership style and creative approach to each initiative. With expertise in branding, market research and communications, Connie is particularly adept at:• sleuthing consumer insights that clearly distill leverageable points of difference• translating insights into strategies that create deep emotional connections• transforming Brand context into story and purpose grounded in a universal human truth• creating brand architecture, positioning and design parameters - forging links between consumer desire and brand ethos• developing research protocol that addresses business issues and produces actionable outcomes• driving integrated communications that build consumer relationships and sales• inspiring partnership and breakthrough creative thinking from a broad roster of advertising, market research, digital and design agencies. Connie was a major force behind the meteoric trajectory of the Goldfish Brand, drilling deep insights, sculpting positioning and spearheading a daring communication strategy that led to 7 straight years of double digit growth with strong ROI's across mediums. Connie helped take Goldfish from the #6 cracker in the US to the #2 cracker, unheard of from a kid brand. She catalyzed foundational thinking that solidified the Milano Brand as the iconic passion of American women. Connie built the Godiva market research function from scratch, which proved instrumental in guiding product assortment, innovation and communication decisions. Prior brand management positions in OTC healthcare and household cleaning products instilled a business orientation she continues to apply.When not working, Connie indulges her complementary passions for travel and cuisine, both fueled by her curiosity about the cultures and personal stories that define the human experience. Telephone: 203-762-3000
Listed skills include Customer Insight, Consumer Products, Brand Management, Brand Development, and 17 others.
Current workplace
Connie Olsen's current company
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6 roles · 33 years
Connie Olsen work experience
A career timeline built from the work history available for this profile.
Principal
Current
Olsen & Associates, Llc
Nov 2013 - Present
Director, Brand Development & Communications
Led Marketing Communications at Pepperidge Farm, driving brand strategy, positioning, and integrated communications plans across the marketing mix for all trademarks. Responsibility spanned snacks, fresh bakery and frozen pastry categories, as well as established brands and new products. Charged with unearthing consumer insight, forging links to brand promise, and driving creative expression, successes include establishing Goldfish as an iconic kids brand through characters and story expressed in advertising, digital, comics, games and even a Macy’s Thanksgiving Day float, receiving 2 Bronze EFFIE awards over the years; and developing the Pepperidge Farm masterbrand strategy that haloed across the extensive portfolio.In addition to leading a broad agency contingent, Connie spearheaded an extensive training program that improved marketing proficiency.Accountability: Company-wide Branding, Media, Advertising, Digital, Package Design, and Visual Equities; Agency Management; Led 8 staff and 3 onsite agency team.
2003 - Nov 2013
Director, Consumer Insights (Market Research)
Catalyzed business growth through thought leadership and integration of consumer insights into business planning; Developed best practices and success hurdles; Enhanced market research productivity. Accelerated growth of icons such as Pepperidge Farm, Goldfish snacks and Milano cookies by crystallizing differentiating equities. Accountability: Custom, Strategic and Syndicated Market Research, Marketing Mix Modeling, Innovation Insight, Led 2 StaffQuantitative and Qualitative Research Expertise: Attitudinal and Behavioral Market Structure, Attitude & Usage Tracking, Consumer Segmentation, Benefit Laddering/Volumetrics, Advertising Testing, Package Design Testing, Product Optimization, Concept Screening, Ethnography,
1996 - 2003
~7 yrs
Group Market Research Manager
PRIOR WORK:Brand Management Positions at:Richardson-Vicks, Inc. Wilton, CT - OTC Healthcare Drackett Company, subsidiary of Bristol Myers, Cincinnati, OH - Household Cleaning Products
1994 - 1996
~2 yrs
Director, Global Consumer Insights (Market Research)
Created the Global Market Research function at Godiva, fully integrating disciplined market research and consumer insights into the fabric of the company for the first time. Developed best practices and success hurdles.Influenced critical business building decisions through the following research methodologies: Attitude & Usage, Consumer Segmentation, Portfolio Optimization, Advertising Testing, Package Design Testing, Product Optimization, Concept Screening, Ethnography. Scope: US, Europe, Japan
1998 - 2003
~5 yrs
2 education records
Connie Olsen education
Bachelor'S Degree, International Political Science
Mba, Marketing
FAQ
Frequently asked questions about Connie Olsen
Quick answers generated from the profile data available on this page.
What company does Connie Olsen work for?
Connie Olsen works for Brand Distillery.
What is Connie Olsen's role at Brand Distillery?
Connie Olsen is listed as Partner at Brand Distillery at Brand Distillery.
What is Connie Olsen's email address?
AeroLeads has found 1 work email signal at @pepperidgefarm.com for Connie Olsen at Brand Distillery.
What is Connie Olsen's phone number?
AeroLeads has found 1 phone signal(s) with area code 800 for Connie Olsen at Brand Distillery.
Where is Connie Olsen based?
Connie Olsen is based in Redding, Connecticut, United States while working with Brand Distillery.
What companies has Connie Olsen worked for?
Connie Olsen has worked for Brand Distillery, Olsen & Associates, Llc, Pepperidge Farm, and Godiva Chocolatier.
How can I contact Connie Olsen?
You can use AeroLeads to view verified contact signals for Connie Olsen at Brand Distillery, including work email, phone, and LinkedIn data when available.
What schools did Connie Olsen attend?
Connie Olsen holds Bachelor'S Degree, International Political Science from Miami University.
What skills is Connie Olsen known for?
Connie Olsen is listed with skills including Customer Insight, Consumer Products, Brand Management, Brand Development, Integrated Marketing, Marketing Research, Brand Architecture, and Product Innovation.
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