Connie Quintanilla Arana Email and Phone Number

- Senior Digital Director with extensive experience in managing digital media teams and providing strategic digital media consultancy to clients.- Proven track record of successfully pitching and onboarding new clients, showcasing expertise in digital marketing strategies.- Adept at setting the leadership tone within the digital media team, fostering collaboration, and driving towards achieving commercial goals.- Skilled in optimizing digital media campaigns, leveraging data analytics to make informed decisions and drive ROI for clients.- Experienced in staying abreast of industry trends, implementing innovative digital solutions, and ensuring the team delivers high-quality results.

•Managing a team of Senior and Specialist Social Media Consultants responsible for coaching and implementing team objectives. Designing personalised developments and career paths. •Responsible for developing Social Paid Media plans and strategies for diverse Multinational brands.•Tracking and analysing results, building best practices on content, promotion, and trends by channel, identifying optimal platforms and resources needed to achieve business goals.•Coordinating the development of cross channel marketing and social media campaigns with vendors and internal key stakeholders.•Collaborating with technology partners to continuously test and land Paid Media new features and solutions.

• Responsible for developing Social Media strategies for diverse brands. Track and analyse results, building best practices on content, promotion, and trends by channel.• Collaborate with internal and external teams, including Consultants, Executives, Creative Agencies, Clients and Project Managers to develop and support social-media strategies across platforms.• Managing a team of 8 consultants directly.

• Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness for paid and organic Social Media activities. • Plan paid social media advertising strategies and budgets.• Oversee day-to-day management of campaigns and ensure brand consistency• Monitor social media progress using web analytic tools.• Incorporate optimization strategies, analyze data, and research best ways to increase traffic.

Responsible for supporting the social media marketing efforts of partners within Laureate Global Products and Services. Collaborating with an extensive cross-functional team to evangelise a new customer engagement model that successfully optimises business objectives and effectively services customers.Executing social media and engagement strategies across the customer digital touch points.Providing accurate reports on community engagement and performance as well as social influence metrics.Acting as a liaison within the organisation to engage subject matter experts in order to develop appropriate content for our customers.Managing the budget and media planning process with partners/vendors in accordance with monthly, quarterly, and yearly plans.

Along to my individuals responsibilities as enrolment advisor. I act as a coach and mentor to other colleagues in my team. Responsible for organizing and implementing training and coaching session. As well, I act in representation of the current team manager in case of absent or as per request.Counsel colleague with concerns and troubleshoot issues of high complexity. Participate and lead special projects.

Responsible for advising Graduate and Post -graduate students regarding enrolment and degree completion requirements, as well as qualifying students for the University's certificate programs.Monitoring student participation and progress through the enrolment process to ensure that students are in compliance with University policies. As well, maximizing conversion rates and working toward achieving or exceeding targets.* Sales person of the year 2014.Since 2012 (July): Marketing (Information session and webinars) Parallel activity to my Enrolment Advisor positionResponsible for the communication between Enrolment team and Marketing department regarding Information sessions and webinars.Main responsibilities: Follow up with team on registrations, producing/co-present/present/moderate Information sessions and webinars, reporting back to marketing with follow up results, updating the team with the calendar of activities, attending fortnightly team meetings, etc

Manage a team of 10 IT programmers. Communication and coordination with stakeholders.Conduct reviews on accounts on regular basis to evaluate clients’ demands and usage of account.Determine types of services/products and prices/fees satisfying the clients’ needs as well as the organization’s objectives. Prepare and elaborate reports on market analysis, competitor analysis and market trends. Elaborate the financial plan and meet goals, ROI.

Represent the brand with clients, potential clients and general events. Ensure that the brand has an attractive personality. Ensuring that the organization delivers against the brand essence, promise and personality at each point of contact the brand makes with employees, customers, shareholders, the press and any other stakeholders. Elaborate the financial plan and ensure to meet the financial goals.

Planning, execution and reporting of events.Being and external and internal point of communication.Budgeting for the seminar, cross checking the numbers with the projected incomes (ROI), ensuring that they meet the standards required by the office.