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With over 32 years of experience in the consumer products industry, I am a recognized cross-industry expert, author, speaker, coach, and strategist. I have worked with some of the world's top consumer and retail companies, including Hershey, Kellogg, Procter & Gamble, and Starbucks, delivering impressive results in revenue, profit, market share, and organizational development across 27 categories and 21 channels of distribution.Currently, I lead the transformation of Bumble Bee Foods' commercialization strategy, including marketing, revenue growth management, product innovation, and sales. I am accountable for redesigning the infrastructure and new capabilities to drive profitable share growth. I have delivered over $18 million EBITDA growth year-over-year, achieved top 5 best-selling innovation items in 2022 and 2023, and secured Walmart as a category advisor, resulting in an incremental $21 million revenue. My mission is to create value for consumers, customers, and stakeholders by leveraging my expertise in commercializing world-wide brands, implementing innovative go-to-market strategies, and building high-performance organizations.
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Vice PresidentNewell BrandsNorth Palm Beach, Fl, Us
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Senior Vice President Strategy, Commercialization, General ManagerBumble Bee Foods Aug 2021 - PresentSan Diego, California, UsLed the transformation of the company’s commercialization strategy including marketing, revenue growth management, product innovation, and sales. Accountable for redesigning the infrastructure and new capabilities to drive profitable share growth. • Delivered +$18 million EBITDA growth YOY, while growing +1.4 share points on SWC. • Achieved top 5 best-selling innovation items in 2022 and 2023 with #1 item both years. • Awarded Walmart Category Advisor replacing competition after 18 years. Delivered an incremental $21 million revenue, +15% growth. • Improved talent and created advanced capabilities transforming business decisions and effectiveness –Integrated Business Planning, new $5 million SAP TPX system, Integrated annual marketing and merchandising calendar, customer joint business planning, -
President And CeoCooper Consulting Llc Jan 2014 - Aug 2021Acknowledged cross Industry expert, providing insight world-wide on strategic business models, innovative go-to-market approaches and optimizing organizational performance. Knowledgeable with 32 years experience in the CPG, Health and Academic Industries across 27 categories and 21 channels of distribution. Recognized as an author compelling speaker, engaging coach and successful strategist. Microsoft, Teva Pharmaceuticals (GLG), Special Olympics, Palm Beach Atlantic University, Vee Pack and Clarkston Consulting have been just a few of her clients.
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Svp, North American Channel Business DevelopmentStarbucks Feb 2012 - Jan 2014Seattle, Wa, UsExecutive Sales Leader and Officer of Starbucks responsible for leading North American Channel Business Development and Sales Organization, including Food, Drug, Mass, Club, Military, Food Service and Licensed Stores, totaling over $2 billion in gross sales. Accountable for development of 269 direct sales and multi-functional resources, as well as Acosta Broker relationship and contract management of over $20 million. Responsible for overall strategic direction setting, channel business plan creation, and customer executive joint business plan development. -
Vice President, Food And Grocery ChannelThe Hershey Company 2009 - 2012Hershey, Pennsylvania, UsExecutive Sales Leader and Officer of The Hershey Company responsible for leading largest U.S. Sales Organization, including Food, Grocery, Regional Drug, Artisan and Military, totaling over $1.68 billion in gross sales. Accountable for development of 86 direct sales personnel, as well as a full multi-functional team, including Field Sales, Retail Operations, Finance, Supply Chain, Business Planning, Category Management and Shopper Marketing. Responsible for overall strategic sales direction, P&L management, channel business plan creation, and customer executive joint business plan development. Also responsible for a $163 million trade investment budget and $19.8 million operating budget. -
Vice President, Sales StrategyKellogg Company 2009 - 2009Battle Creek, Michigan, UsDevelopment of the Sales and Trade Investment strategy and investment management of over $800 million to achieve Company volume and profit objectives. Commercialization of Kellogg RTE Cereal, Pop-Tart and Fruit Snack Brands with annual gross sales of $4.5 billion, including: Annual Business Plans, Fundamental Priorities, Go-to-Market Policies and Practices, Sales Tools. -
Western Region Vice President, SalesKellogg Company 2007 - 2009Battle Creek, Michigan, UsSenior Sales Leader for the Kellogg Company Western Region a $720 million business. Responsible for overall strategic sales direction, annual business plan creation, and “top-to-top” joint business plan development with Western Region leadership retailers. Responsible for a 181-Member Sales Organization, including Field Sales, Store Operations, Finance, Logistics/Customer Service, Category Management, Business Planning and Customer Specific Marketing. Overall responsibility for a $127 Million trade promotion budget and $12 million operating budget.
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Vice President Of Channel Business DevelopmentKellogg Company 2004 - 2007Battle Creek, Michigan, UsGrow revenue and profit for the entire Kellogg product portfolio with Mass-xWMT, Dollar, Military and Telesales, a $400 million business. Lead sales Director team to design and execute superior cross-functional customer business plans. Work cross-functionally with internal business units to align sales team with corporate objectives to achieve company’s initiatives and business partner requirements.
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Sr. Director Of Customer MarketingKellogg Company 2002 - 2004Battle Creek, Michigan, UsDevelopment of all Customer go-to-market and commercialization strategies with an annual gross revenue of $3.8 billion, including: Trade investment strategy and budget management of over $600 million; Annual Business Plans for over 250 Customers across FDMC; Sales and Marketing Fundamental Priorities, Policies and Practices.
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Associate Director, SalesProcter & Gamble 1987 - 2001Cincinnati, Ohio, Us15 years in Sales and Marketing at Procter & Gamble (P&G), beginning with Beverage Sales Representative for the Florida Market, and subsequently promoted to a variety of increasingly responsible positions, including Food/Beverage District Field Representative, P&G Company Unit Manager, Business Unit Leader, Channel Development Manager and New Channels Associate Director. Key achievements included: Pioneering alternate channels, including Convenience, Drug, Discount, Home Improvement, Auto-Aftermarket and Entertainment, developing two multi-functional organizations, driving new business, chartering the first channel-specific products and programs.
Connie Shepherd Skills
Connie Shepherd Education Details
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Florida State UniversityCommunications/Business
Frequently Asked Questions about Connie Shepherd
What company does Connie Shepherd work for?
Connie Shepherd works for Newell Brands
What is Connie Shepherd's role at the current company?
Connie Shepherd's current role is Vice President.
What is Connie Shepherd's email address?
Connie Shepherd's email address is cs****@****eys.com
What is Connie Shepherd's direct phone number?
Connie Shepherd's direct phone number is +120644*****
What schools did Connie Shepherd attend?
Connie Shepherd attended Florida State University.
What are some of Connie Shepherd's interests?
Connie Shepherd has interest in Education, Children, Health.
What skills is Connie Shepherd known for?
Connie Shepherd has skills like Consumer Products, Customer Insight, Cross Functional Team Leadership, Shopper Marketing, Forecasting, Retail, Merchandising, Grocery, Brand Management, Marketing Research, Sales Operations, Sales Management.
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