Advise on and execute PR and content initiatives for tech companies and startups, including press announcements, earned bylines, social media activations, customer case studies and website refreshes. Clients include Scalar Labs, Join, Ease.io, C-981 and others.From 2011 to 2019, continued working with Cedars-Sinai Medical Center on a freelancing basis, writing and editing physician biographies, executive letters and various marketing materials.

First comms hire overseeing global public relations, content, CEO/executive communications, social media, analyst relations, customer marketing and event marketing. Primary thought leadership content creator. ABOUT PARSABLE: Global industrial and manufacturing companies like L'Oreal, Coca-Cola, Holcim and Shell rely on Parsable’s Connected Worker® platform to empower their frontlines with mobile-first digital tools, and to track, trend and optimize millions of operational activities.HIGHLIGHTS:Strategic partner to C-suite; as member of operational leadership team, directly accountable for company brand OKRs.Increased earned media coverage 6x in first year via rapid moment-in-time campaigns.Created in-house research practice to promote the “voice of the frontline worker” through surveys and data analysis; released three primary research reports in 12 months (plus supplemental infographics, social media campaigns, video assets and more).Shaped definition of frontline connected workers – and technologies required to enable them – into what is now a recognized category by Gartner, Forrester, LNS Research and others.Launched monthly CEO-hosted Executive Roundtable webinar series: Secured guest speakers, developed decks and scripts, led prep sessions, and worked closely with sales and demand gen teams on pre-event promotions and post-event follow-ups.Led all communications for $60M Series D round. Worked closely with C-suite, board, investors, legal, customers, HR and media to amplify news. Results: earned coverage in Forbes, Fortune, TechCrunch, WSJ, Axios and more; +150% website traffic; +570% LinkedIn visitors; four articles from investors; three podcast interviews.Grew from IC to people manager with two direct reports. Manage multiple vendors.

Representative for Parsable's Forum partnership, specifically within the Advanced Manufacturing and Value Chains group. Drove marketing for the New Generation Industry Leaders program, helping it grow from an idea to a mission-driven global community. Peer-positioned Parsable with the Forum via thought leadership articles on its Agenda news site, the National Assn. of Manufacturers’ Leadership Journal, and other strategic influencer channels.

(Formerly Hearsay Social) Led global public relations, content and analyst relations strategy and execution for Hearsay, a B2B enterprise financial services/fintech startup with customers like Farmers Insurance, Morgan Stanley, Allstate and Charles Schwab; Hearsay was named a CNBC Disruptor during my tenure. Responsible for brand- and story-driven initiatives to build awareness and demonstrate industry expertise, collaborating closely with product marketing, digital marketing, event marketing, sales and customer success teams. Managed domestic and international PR agencies. Managed PR and executive communications for CEO/founder, Clara Shih – Fortune’s “Most Powerful Women Entrepreneurs”; Fast Co.’s “Most Influential People in Technology”; Starbucks board of directors; author of WSJ-featured book, The Social Business Imperative (Prentice-Hall).

(Acquired by Deluxe Corp., NYSE:DLX, in 2014) One-woman team responsible for all corporate public relations and earned content strategies for VerticalResponse, an email marketing platform for SMBs with more than 1 million users worldwide. Multi-year Inc. 5000|500 honoree. Reported to CEO/founder, Janine Popick.

Developed and executed public relations, social media and digital content campaigns for Gold Lion-winning ad agency WONGDOODY across consumer electronics, automotive, health care and entertainment clients. Served as the day-to-day client adviser with P&L responsibilities. Select accounts included: Alpine Electronics; Yokohama Tire; Cedars-Sinai Medical Center; Seattle Children's Hospital; New York State Dept. of Health; The CW ("Gossip Girl"); Edoc Laundry.