Connie Vaughn, Mba Email & Phone Number

Cincinnati, Ohio, United States

• Hand-Selected by senior leadership in 2022 to oversee the relationship with Kroger and 84.51° in a newly created, client-facing analytics leadership role earned with an impressive record of success in collaborative sales, strategy, and client services• Integral in the expansion and repositioning from couponing vendor to omnichannel data-driven customer insights provider, catapulting growth and revenue for prestigious clients, including Kroger, P&G, Keurig, Unilever, Dole, Coca-Cola, Hormel, Organic Valley, Stonyfield, and Yasso• Recognized for excellence in the industry by the sales department, receiving numerous awards for superior collaboration and partnerships, outstanding innovation in product presentation and execution, and exceptional internal and external client skills• Designed inflation analytics for Unilever to influence pricing strategy and brand positioning, resulting in $1.5M in revenue• Secured a first-of-its-kind $10M 3-year contract with Keurig by creating an analytic proposal for “always on” programming, forecasting, and eventually delivering increased ROIs while strengthening the client-company relationship• Advanced the company’s pilot “Insight Booster” product, creating a suite of analyses to provide shopper insights for companies, including Coca-Cola’s sip and scan digital app customers, accomplishing an RFP from Coca-Cola and earning accolades such as “thought ware” and “collaborative spirit”• Created measurement of an early Omnichannel campaign for a key client, demonstrating the effectiveness of incorporating digital ads for reach higher in the funnel and the generation of repeat purchases• Leveraged general linear modeling methods and elasticity modeling methods to measure the ROI of overlapping client programs and estimate incremental revenues of client’s new products to their overall franchise• Partnered with sales to introduce the inaugural convenience store audience product, capturing Meijer C-store business with PepsiCo

Cincinnati Area, Ky

• Built core statistical models, oversaw product implementation for 100+ active clients, and created customized analyses and presentations for large clients to deliver impactful solutions and achieve desired outcomes• Aided the organization in achieving $3M in revenue within 2 years by utilizing customer browsing data and partner data to create the proprietary retargeting products and leveraging client marketing mailing and data asset append• Saved 2 underperforming clients from closure through the development of testing and reporting protocols and presenting findings to stakeholders

Vernon Hills, Illinois, United States

• Conducted marketing research and identified the company’s brand perception in their market as “Target among Walmarts,” developing surveys and performing factor analysis to influence senior leadership to cancel a new repricing initiative• Designed a "Competing on Analytics" growth strategy and presented it to CFO, achieving buy-in to advance the company in a forward-moving trajectory within a competitive industry• Championed analytical marketing, creating models to prioritize sales rep contacts and direct marketing communications to amplify sales and revenue growth

Lincolnshire, Illinois, United States

• Optimized upselling by creating real-time order algorithms for phones and websites, increasing the program's revenue by 25%-40%• Generated KNN machine learning models to position new items without sales histories within the site’s search algorithm, empowering sales opportunities• Utilized data science to identify major browser, mobile device, and credit card issues affecting checkout conversion and funnel performance, pinpointing $9M in lost sales due to abandoned carts upon coupon failure

Lincolnshire, Il

• Managed a cross-functional team of 35 and a budget of $33M with direct P&L and executive Point Team responsibilities, employing industry expertise and dynamic leadership abilities to maximize positive outcomes• Led a 17-person cross-functional team to earn a Quill award for the successful creation of a new corporate marketing database• Delivered a 5%-12% improvement in customer acquisition rates for 2 consecutive years by taking advantage of competitor changes• Spearheaded transformational changes, revamping outdated creative and establishing innovative brand positioning, messaging, and strategy to modernize efforts and attract a new, loyal clientele

Mba, Marketing Management, Managerial & Organizational Behavior

Activities and Societies: University Theater, Basic Improv Course at Second City

Post-Baccalaureate Certificate, Narrative Journalism (Including Data Journalism Experience)

Activities and Societies: Internship at Chicago Reader

Ba, Mathematics & Statistics (With Minor In Computer Information Systems)

Activities and Societies: Hall government, Recreational sports, Campus employment at computer center, Friends in Action (Big Sister)

Ma, Developmental Psychology (With Social Science Research Methods Emphasis)

Activities and Societies: Adjunct Statistics professor, Campus tutor