Connie (Wang) Steele Email & Phone Number

Leesburg, VA, US

Research - State of Work and Career Success Studies - Lead research team to assess and measure what it takes to be successful in this new world of work and life. Published series of briefs that provide insights and perspectives on what workers – as individuals- want and need personally and professionally so they can reach their full potential. - Research.

"Building the Business of You: A System to Align Passion and Growth Potential Through Your Own Career Mashup" - Amazon top 10 selling book about the future of work, its implication to careers on a human-level and how professionals can develop the career of the future as a result. Featured at the Milken Institute Global Conferences and Barnes and Noble.

Leesburg, VA, US

Executive Leadership- Interim Co-CMO of Meridian Knowledge Solutions, a top-rated learning management solutions company. Developed company brand strategy, messaging framework and content strategy to drive greater awareness, consideration and sales. - VP of Marketing for 3Pillar Global, a leading software product development firm. Built and mentored team.

Established an award-nominated business and career advice podcast. Delivers insights and actionable advice from best-selling authors, renowned psychologists, entrepreneurs, and creators. Podcast has been downloaded in over 200 countries.

New York, US

Develop future of work insights and advice for Shared Services and Outsourcing Network's established community.

New York, New York, US

Founding Committee Member with a mission to elevate and celebrate voices of the Asian American Pacific Islander Community.

New York, NY, US

Develop work and career advice content for Arianna Huffington’s productivity platform Thrive Global.

San Mateo, California, US

Traction and Trapped Value is the podcast where we share perspectives, stories and insights on how to truly unlock the trapped value that exists in today’s intelligence age. It’s about understanding the business of venture capital and learning what it really takes to maximize investment traction and become tomorrow’s market disruptors and industry leaders..

Reston, VA, US

• Member of the executive leadership team and hired to transform and rebuild marketing function. Oversaw department that included lead generation, brand, media relations, creative development, and marketing.
• Conceived end-to-end corporate rebranding strategy. Overhauled website and marketing materials to support new positioning, messaging, and creative based on the new brand direction.
• Directed and implemented corporate lead-gen strategy and sales enablement initiatives. Efforts resulted in improved target audience contact rate, increased opportunity pipeline and sales growth.
• Established analyst and media relations strategy along with customer engagement events that fostered a tighter relationship with the analyst community and customers.

Jacksonville, Florida, US

• Responsible for go-to-market strategy and consumer research to drive greater consideration of Network Solutions products and services to the small business target market.
• Led newly developed go-to-market strategy team. Defined target audience, positioning, messaging, marketing, and operations recommendations for all new product launch offerings based on consumer, competitive, and market.
• Directed all corporate primary and secondary research (e.g. survey development, concept and product evaluation, customer satisfaction tracking, brand tracking, and competitive analysis). Initiatives shaped new product.

Jacksonville, Florida, US

• Led corporate rebrand and product marketing initiatives.
• Responsible for end-to-end corporate rebranding effort including brand strategy development, web presence implementation and cross-channel marketing launch strategy. Initiative resulted in a complete repositioning of.
• Supervised product marketing team that directed marketing communications, promotions, customer experience, and merchandising of new and existing products.

New York, NY, US

• Recruited and cultivated a high performing team to direct development and implementation of a turnkey solution for launching international portals. Efforts expanded AOL’s international presence into five additional.
• Oversaw marketing and product development efforts to support the AOL India portal launch including brand strategy, marketing research, product requirements, and launch planning.
• Led cross-functional innovation team in the identification, design, development, and marketing launch of a new online service experience (AOL OpenRide). OpenRide drove new users, activated dormant users and positioned.

New York, NY, US

• Drove company-wide strategic planning, innovation and insight work to optimize and enhance the AOL online experience.
• Established first corporate-wide consumer-focused product innovation and development process that helped build a pipeline of compelling new ideas across key businesses.
• Designed strategic planning approach that defined critical priorities for product development based on consumer needs and market opportunities.
• Led newly formed product marketing function for several product development verticals that optimized go-to-market efforts across the company.

New York, NY, US

• Led and managed retail marketing channel efforts to drive acquisition of new AOL accounts in key retail partners. Supervised team of four direct reports and internal/external creative agencies.
• Crafted and executed cross-channel marketing promotion highlighting AOL Time Warner’s entertainment assets. Surpassed acquisition goal by 25% during the 2-month promotional period.
• Directed redesign of in-store marketing communication vehicles (e.g. CD packaging, displays, point of sale materials, and in-store demos) to enhance AOL’s brand image and align with the corporate brand identity. Work.
• Instituted comprehensive consumer research approach to evaluate and improve in-store packaging and merchandising. New approach led to significant improvements in design, messaging and take rates.
• Oversaw team responsible for creative development and production.

New York, NY, US

• Managed divisional marketing efforts and e-commerce program development.
• Conceptualized and implemented holiday promotion initiatives that generated $20 million in online and offline marketing exposure for AOL’s shopping destination.
• Defined multi-channel advertising and promotional programs including AOL’s first shopping catalog that garnered 10MM impressions and new visitors to the destination.
• Spearheaded consumer insights best practices, business performance reporting standards, and quarterly industry trends reports to help identify e-commerce business needs and opportunities.
• Managed the team responsible for marketing, customer service, marketing research, program development and email marketing.

Minneapolis, Minnesota, US

• Provided strategic marketing research services to GMI’s domestic and international businesses.
• Created first of its kind brand equity model for GMI’s kids and adult cereals that became the blueprint for future studies.
• Orchestrated the development of GMI’s largest Internet tracking study which assessed the effectiveness of Betty Crocker division’s most extensive print campaign.
• Established consumer acceptability criteria to determine product improvements resulting in $800,000 in cost savings.

M.A., Applied Statistics

B.S., Mathematics & Statistics