Strategic Advisor
Current
May 2024 - Present
AeroLeads people directory · profile
Connie Fong Email & Phone Number
Marketing, Brand, eCommerce Advisor
at
eCommfolio Inc
2 work emails found
@sephora.com
5 phones found area 510, 781, 508, and 858
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing, Brand, eCommerce Advisor
Location
San Francisco Bay Area, United States
Who is Connie Fong? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Connie Fong is listed as Marketing, Brand, eCommerce Advisor at eCommfolio Inc, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at sephora.com, phone signal with area code 510, 781, 508, 858, and a matched LinkedIn profile for Connie Fong.
Connie Fong previously worked as Strategic Advisor at Ecommfolio Inc and Marketing, Brand, & eCommerce Advisor at Self Employed. Connie Fong holds Bachelor Of Arts (B.A.), Psychology from University Of California, Berkeley.
Company email context
Email format at eCommfolio Inc
This section adds company-level context without repeating Connie Fong's masked contact details.
{first}.{last}@sephora.com
89% confidence
AeroLeads found 2 current-domain work email signals for Connie Fong. Compare company email patterns before reaching out.
Profile bio
About Connie Fong
Marketing, Brand and eCommerce executive with 20+ years of tech and retail experience with a proven track record of setting strategic direction and exceeding revenue targets within budget. Highly skilled at leveraging insights and analytics to drive effective marketing programs, site optimizations and brand loyalty for full funnel optimization, scaling new initiatives, and building teams for small and large scale businesses. ________________________________________________________________________________________EXPERIENCE:MARKETING | Broad acquisition and retention marketing experiences including Email, SEM, SEO, Social Media, Video, Mobile, App notifications, Display, Affiliate and Partnership programs, in addition to omni-channel offline and online integrated marketing campaign strategy and execution.BRAND STRATEGY | Vision, mission, values articulation, brand positioning, company acquisition brand integrations, creative style guides, brand assessment tool and scorecard development.SITE UX & CONTENT STRATEGY | Site architecture, features and design, content creation, user-generated content, brand voice, social content strategy, and site experience across desktop, mobile devices and apps.INTRAPRENEURSHIP | Managed many firsts for companies: SEM platforms, SEO initiative, social media channels, display and mobile advertising, beacons, sales attribution, responsive sites, e-commerce platform selection and mobile transactional app.BUSINESS DEVELOPMENT & PARTNER MANAGEMENT | Creative agencies, digital agencies, technology vendors, business development and marketing partners, brand relationships, and consulting groups.FORECASTING & ANALYSIS | Budget and strategic planning, establishing analytics benchmarks, marketing and website analysis and optimization. FACILITATIVE LEADERSHIP | Building and leading highly effective teams, and certified to teach a leadership course focused on the appropriate balance across results, process and relationships. ________________________________________________________________________________________BRANDSCare.com | SEPHORA | Pottery Barn | Marc Jacobs Beauty | Ole Henriksen | Credo Beauty | Sethi Couture | Further Food | Cocofloss | Lime Crime | Muri Lelu | Lipstick Angels | FRANKIE4 Footwear
Listed skills include E Commerce, Online Marketing, Digital Marketing, Email Marketing, and 21 others.
Current workplace
Connie Fong's current company
Company context helps verify the profile and gives searchers a useful next step.
15 roles · 27 years
Connie Fong work experience
A career timeline built from the work history available for this profile.
Marketing, Brand, & Ecommerce Advisor
Current
Self Employed
As an advisor to early-stage consumer and SMB companies, I have been deeply involved in all phases of strategy to execution across Brand, Marketing, eCommerce and Digital initiatives. Industries include Beauty, Fine Jewelry, Food & Beverage, Health & Wellness, Healthcare, Apparel, and Office/Home Furnishings.
Oct 2019 - Present
Advisor
Docent
2020 - 2021
~1 yr
Vp, Brand
Focused on evolving brand vision, mission, core values, and responsible for all integrated marketing campaigns across online & offline channels. Responsible for campaign planning, content strategy, creative development, execution and analysis. Drove user insights, market research, user testing and persona development for brand strategy, positioning, marketing and site optimization for B:B, B:C businesses and recent acquisitions at Care.com. Also a company spokesperson for PR opportunities, including live & taped TV/Skype interviews and article features.
Sep 2018 - Sep 2019
Vp, Customer Engagement Marketing
Responsible for building 20+ person team, coaching for performance, driving revenue and operational efficiencies across Creative, CRM, Product Marketing and Payment Marketing teams for U.S. & International divisions. Drove user insights, market research, and persona development for marketing and site optimization. Increased conversions by more than 12% during peak time frame, leveraging homepage testing and integrated creative alignment across marketing channels.
2017 - 2018
~1 yr
Senior Director, Customer Engagement Marketing
Responsible for CRM, Product Marketing, Payments and Social Marketing teams for U.S. and international divisions. Drove double digit growth in sign-ups with improvements in personalization, tested and identified UX and messaging risks that would have cost the business $1M+ in annual revenue, and created new strategic $700k+ revenue generating opportunities through strategic partnerships. Established organic social and content strategy and redefined processes for product marketing, CRM, and creative teams during waterfall to agile project management transition.
2015 - 2017
~2 yrs
Senior Director, Mobile Content Strategy
Focused on aligning mobile initiatives with the desktop website process, identifying mobile specific use cases, owning all content, business metrics, and marketing of Sephora's mobile properties, including mobile site, mobile and iPad apps. Responsible for bringing our outsourced mobile site in-house, and establishing Sephora’s content strategy across channels.
2014 - 2015
~1 yr
Senior Director, Marketing Acquisition
Managed an 8-digit marketing budget and a team of 6+ online marketing professionals responsible for SEM, SEO, Affiliate, Display, Mobile and Video advertising, driving over 35% of Sephora’s direct online sales for North America.
2014 - 2014
Senior Director, Kendo Direct
Founding member of the digital division within Kendo Holdings Inc., a wholly owned subsidiary of Sephora USA, Inc. Responsible for launching global websites and all digital marketing programs for Kendo brands, including Marc Jacobs Beauty- the most successful brand launch in Sephora's history, Formula X Nail - which won the top OMMA award from MediaPost after launch, and Ole Henriksen. Led the RFP process, business requirements, vendor evaluations, budget and overall SOW for an e-commerce solution to support new brand sites, including outsourced call center and fulfillment options.
2013 - 2014
~1 yr
Director, Business Development
Responsible for the re-launch of Sephora.com, including video, mobile, display, affiliate and search marketing efforts, driving over 100M impressions, 1.5M clicks, and 2M video views Also managed new business development efforts including cross-channel initiatives, gifting initiatives, increasing gift card sales by 40% and mobile marketing. New initiatives also included marketing content creation and new channels of distribution, with a focus on increasing video views by over 250% by improving video navigation within YouTube and Sephora TV, video SEO, optimizing marketing placements, and partnership development.
2012 - 2013
~1 yr
Director, Marketing Acquisition & Business Development
Managed multi-million dollar budget with 5+ person team that drove over 22% of Sephora's online sales. Responsible for all online marketing acquisition programs including Paid Search, Affiliate Program, 3rd Party Gift Cards, Social Media and all new Business Development. Increased sales by 225%+, outpacing Sephora.com’s 55% growth over the previous 6 years.> Led all paid search marketing initiatives, including new bid management tool and campaign structure, enabling the search team to grow sales from $20M - $43M through more effective keyword management, extensive creative and landing page testing, and increased bid management automation.> Managed affiliate marketing, partnerships, and display advertising, including all new potential online business development increasing sales from $17M - $40M. > Launched Sephora’s first mobile advertising campaign within search and display to drive sales, awareness of our new mobile site and downloads of our app, decreasing cost per download by 50%. > Managed SEO efforts with internal and external partners to prioritize pages for optimization and troubleshoot obstacles with our content tool, implementation and tracking. > Defined our community efforts and established social channels, such as Facebook, Twitter, and YouTube as viable marketing channels. Drove $1M+ in sales from social media and grew Facebook fans over 12X in the first year.
2006 - 2012
~6 yrs
Marketing Manager
Managed all online acquisition programs including Paid Search, Shopping Comparison Sites, Portals, Affiliates, Amazon and Canadian online partnerships, with a 57% increase in sales over prior year. Launched Sephora.com's first SEO initiative and site optimization program, improved multi-channel online awareness increasing email sign-ups by over 44%, and developed Sephora's successful sampling program to drive new clients, improve retention and conversion across all channels.
2004 - 2006
~2 yrs
Ecommerce Manager
Responsible for the budget, development and management of all online marketing initiatives for Potterybarn.com, including email and marketing acquisition programs and cross-channel awareness. Managed cross-brand (Williams-Sonoma, Pottery Barn Kids, etc.) initiatives, including contract negotiations, optimization, datafeeds, and reporting standardization.> Restructured and launched key partnerships increasing sales by 95% and improving cost efficiency by 60%+ through new contracts and program optimization.> Launched paid search program with external agency, increased search revenue by over 125% and drove $5M+ within the first 6 months of launch.> Redefined email strategy with significant improvements in process flow and communication strategy, increased email conversion by 33%, and increased sales from $12M - $20M in one year.
2003 - 2004
~1 yr
Marketing Manager
Responsible for all customer retention programs for Sephora.com, including managing the email program, creating online marketing programs with advertising and magazine partners, and developing multi-channel promotions, including sweepstakes, sampling, in-box marketing collateral, and in-store registration programs.
2002 - 2003
~1 yr
Marketing Associate
More than doubled email sales, managing email copy, merchandising, creative, email production and analyses. Managed the email transition in-house for significant cost savings. Established business requirements, testing, reporting and campaign goals for new system.
2000 - 2002
~2 yrs
2 education records
Connie Fong education
Bachelor Of Arts (B.A.), Psychology
University Of California, Berkeley
Education record
University Of California, Berkeley, Haas School Of Business
FAQ
Frequently asked questions about Connie Fong
Quick answers generated from the profile data available on this page.
What company does Connie Fong work for?
Connie Fong works for eCommfolio Inc.
What is Connie Fong's role at eCommfolio Inc?
Connie Fong is listed as Marketing, Brand, eCommerce Advisor at eCommfolio Inc.
What is Connie Fong's email address?
AeroLeads has found 2 work email signals at @sephora.com for Connie Fong at eCommfolio Inc.
What is Connie Fong's phone number?
AeroLeads has found 5 phone signal(s) with area code 510, 781, 508, 858 for Connie Fong at eCommfolio Inc.
Where is Connie Fong based?
Connie Fong is based in San Francisco Bay Area, United States while working with eCommfolio Inc.
What companies has Connie Fong worked for?
Connie Fong has worked for Ecommfolio Inc, Self Employed, Docent, Care.Com, and Sephora.
How can I contact Connie Fong?
You can use AeroLeads to view verified contact signals for Connie Fong at eCommfolio Inc, including work email, phone, and LinkedIn data when available.
What schools did Connie Fong attend?
Connie Fong holds Bachelor Of Arts (B.A.), Psychology from University Of California, Berkeley.
What skills is Connie Fong known for?
Connie Fong is listed with skills including E Commerce, Online Marketing, Digital Marketing, Email Marketing, Web Analytics, Marketing, Analytics, and Sem.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial