• Formulate and oversee the implementation of e-commerce strategies, including target demographics of consumers, customer engagement, data analysis including click rates and unpurchased items in customer “baskets”, creation of excel spreadsheets reflecting data sets and trends, and setting of product pricing and inventory to reflect projections and findings.• Research target vendors and factories, communicate with vendors as to production capabilities and potential terms, including pricing, create relationships with principles and negotiate final terms by product categories.• Identified competitor data and products, including pricing and sourcing terms, compared items to internal offerings, generated summaries of findings and participated in decision-making as to products and pricing going forward.• Formulate and implement omni-channel marketing campaigns and initiatives.• Worked with the Walmart Rep group team dealing with the Walmart buyers in Pet and Fitness categories to get products listed.• Utilized Walmart RetailLink and Walmart Ads to manage products and promote on Walmart’s marketplace.• Dealt with Gym owners to get retail store placements.• Recruited athletes & influencers for the groups fitness brand.• Worked with the product development team on the brands new line of commercial fitness products.

• Developed products, marketing launch strategies and conducted research in the sports equipment, boxing, sports nutrition, electronics, eyewear, and pet care divisions, including brands such as ; Golds Gym, Animal Planet and Trojan (Africa's largest fitness brand). Sourced merchandise from factories in China, India, Pakistan. • Built the company’s online store and launched various company digital direct-to-consumer initiatives, like selling sports nutrition via Uber eats (a 1st in South Africa). • Recruited and managed all social media influencers and ambassadors for Golds Gym's launch in Africa. • Traveled to trade fairs (ISPO in Germany) with the Walmart buyers to source and developed new products and look at the latest trends in the sporting goods industry. • Finding and building relationships with new factories/suppliers, generating brand proposals and presentations and developing and pricing new product lines.

• Worked as a field marketing researcher, traveling from retailer to retailer in Singapore, setting up product and promotional displays as well as documenting store managers’ feedback.• Traveled to PepsiCo. Vietnam, and was part of the marketing team that developed the concept a customer experience center in the PepsiCo. Vietnam manufacturing facility.

Observed and learned about trading, stockbroking, and global markets, both on the floor and in the boardroom.

Worked with the Google South Africa team, on a marketing and advertising pitch to BMW South Africa as a client on the relaunch of a vehicle model into the South African market.