I am currently pursuing a progressive degree at USC, combining studies in psychology and applied psychology, with a strong focus on market research and consumer insights. My experience working in research labs and collaborating with professors has honed my ability to conduct meaningful, data-driven research that informs impactful strategies.As I work towards completing my MS, my goal is to help businesses better understand their consumers, identify market opportunities, and make strategic decisions that enhance their competitive edge and brand positioning. I’m passionate about bridging the gap between data and decision-making to drive business growth and innovation.