Work on the agency team providing leadership and guidance for Humana and Sherwin Williams CBG Brands’ annual media planning and plan execution for an annual budget of approx. $48 million. • Serve as a brand point of contact through all parts of the planning and launch processes • Spearheaded strategic development of NFL and College Football Linear TV campaigns• Utilized media planning and audience research tools in the development of annual and incremental media campaigns• Directly managed purchasing of print insertion campaign • Oversaw direction of internal processes including campaign tracking, meeting planning, team coordination and client billing • Introduced new processes and software to increase efficiency• Brands worked with include Humana, Valspar, HGTV Home by Sherwin Williams, Minwax, Purdy and Dutch Boy • Served as member of programmatic investment team supporting the Art Institute of Chicago

Proposal Development- Managed OOH (Out-of-Home) Advertising proposals and contracted more than $25 million dollars in client business- Designed media plans to meet customer needs by providing high quality inventory in airports around the country. Instrumental in designing $6.1 million campaign for DuckDuckGo in top 10 airports across the countryClient Account Management - Managed client relationships by providing high quality customer service to agencies and brands such as Southwest Airlines, Porsche and JP Morgan Chase- Address client issues or questions on inventory, creative, contracts, billing etc.Post Sales Campaign Management - Contract Creation- Creative Retrieval and Posting Instructions- Proof of Performance CompilationProspect Development- Participated in Prospect Brainstorming and contact tracing - Conducting industry research to identify new opportunities and new ideas for clients and prospects

Coordinated marketing partnerships between corporate clients, University of Louisville athletic programs and the KFC Yum! Center. Drafted client sales proposals, implemented contract deliverables, developed proof of delivery presentations. Work included social media, radio, in-event promotions, management of client marketing signage and branding elements. • Served as the day-to-day contact for 40 client accounts worth more than $3.2M annually• Developed innovative, client-focused solutions to fulfill their marketing objectives including building brand awareness, lead generation and driving traffic to client locations• Drafted and wrote client specific proposals, mockups and compiled account delivery recaps• Worked with athletics marketing, venue staff and local vendors on the installation and execution of client marketing assets• Managed digital content on KFC Yum! Center videoboards• Managed $5 million worth of client marketing inventory at the KFC Yum! Center, the fifth largest arena in the U.S.

Provided support for IMG Sports Properties across the country in the sale of sports athletic sponsorships for 70+ colleges across the country• Produced new business proposals for sponsorship deals worth a total of $125,000+• Collected fan demographic and behavioral research from databases such as Scarborough and Nielson• Collected social media statistics using MVP Index and Facebook Business Manager• Produced visual mock-ups for sponsors using Adobe Photoshop• Collected prospecting and contact information on new potential partners using Hoover's and The List• Pulled information from the Customer Relationship Management system, KORE• Participated in brainstorming discussions to create new exciting campaigns for sponsors

Assisted the Corporate Partnerships Department in the execution and recap of 140 sponsorship contracts.• Produced in-season updates and end of season recaps to provide proof of performance to sponsors.• Compiled documentation and evidence of execution of all partnership elements.• Assisted with Game day responsibilities including but not limited to the documentation of partner signage, coordination of corporate partner displays, hospitality, and credentials.• Managed inventory and distribution of autographed and commemorative merchandise.• Assisted in the organization of radio affidavits.• Conducted research on NFL sponsorship and stadium usage.

Generated and coordinated programs and events to build support for Elon University athletics including sports promotion, partnership activation, brand awareness and media plans.• Conducted research of other colleges’ promotions and theme nights across various sports.• Surveyed students about their usage of the rewards program and how to improve it.• Updated game scripts for games and matches. Ran scoreboard message center for sponsored content.• Coordinated inventory for promotional and operational materials.• Ran promotions both on and off the court and registered student game attendance for rewards programs.• Interacted with partners in the community and executed arrangements during games.• Worked community events to promote Elon brand.

Annually mentor five underprivileged high school students in the college search process through phone calls, one on one meetings and participation in large group events. Administrative Assistant for Assistant Director for Scholar Support. • Managed correspondence between scholars, mentors and assistant director.• Facilitated EA processes such as connecting students with proper academic coaches.• Kept meeting calendars up to date and provided recaps.• Maintained and updated inventory of EA program and promotional materials.• Planned, prepared and supervised monthly Saturday programs.• Researched local events and organizations for scholars’ involvement.• Coordinated storage of confidential demographic and academic documents.

The Partnership for Clean Competition (under the U.S. Olympic Committee umbrella) operates with a small staff and a large mandate. I researched and produced a Marketing and Communications Strategy to guide future staff efforts with the goal of increasing PCC research partner and financial sponsor engagement. Worked with USOC Partnership Marketing to prepare presentation for Coca Cola.

Engaged in media relations to support clients of sports-focused public relations agency. • Established and maintained relationships with media outlets through master contact list. Wrote, disseminated, and monitored placement of 150+ press releases, pitches and fact sheets.• Participated in media conferences with high profile individuals including John Elway, Geno Auriemma, and Mike Eruzione.

A "top three" Philadelphia tourist destination, the National Constitutional Center is a cultural institution combining museum exhibits and civic engagement programming. Conducted market research and street team efforts. Full participant in weekly marketing meetings.• Identifying area events as potential candidates for NCC collaboration• Researching advertising/promotional approaches used by other museums • Conducting NCC visitor market research• Developing public affairs programming report covering all local Philadelphia TV stations• Staffing media day to promote exhibit opening• Evaluating consistency of new brand implementation (new logo) across internet• Created and approved advertising pieces involving NCC brand