Connor Hale Email and Phone Number

Digital Center of Excellence Lead

• Created and maintained thorough timelines that effectively met critical deadlines while still providing ample time to generate exceptional creative work, pleasing both internal and external stakeholders.• Developed and managed scopes of work and individual project estimates that reflected both the quality and bandwidth of our creative and tactical teams while respecting and meeting client budget expectations and bottom lines.• Conducted multiple weekly meetings with clients across several brands to discuss tactical and brand updates as well as answer questions related to timing and budget.• Mastered processes and best practices unique to pharmaceutical advertising due to the degree of regulation common in the industry.• Managed multiple brand launches in addition to working on legacy brands at the agency, both with high visibility to Senior Leadership.• Provided guidance and mentorship to multiple Associate Project Managers to facilitate brand deadlines and deliverables while assisting in their career development.• Became the main project manager for all internal tactics including updates to the agency’s website and various promotional materials.

• Efficiently directed jobs through the proofing platform Workfront Proof for various job types (Digital, print, broadcast, etc.)• Updated daily status documents to reflect accurate timelines, deadlines, and key dates across multiple brands.• Populated financial documents as well as processed transfer requests between projects to keep financial reporting accurate and within budget.• Mastered best practices and established myself as a subject matter expert and trainer when it came to routing assets through the team using Workfront Proof.

• Developed a relationship with alcohol distributors, restaurants, and retailers which led to sample deliveries and sales.• Conducted tastings at both on and off premise activations to increase brand awareness and establish brand identity.• Utilized local connections to staff brand activations and tastings.• Traveled across the Midwest to promote the brand and generate sales in new regions.• Utilized the customer relationship management system Hubspot to organize contacts and log daily sales activity.

• Compiled data into presentations for the brand’s co-owners that analyzed and compared brand performance.• Developed strategic recommendations based on market analysis of competitors and alcohol distributors.• Generated social media content and email campaigns monthly to drive ecommerce sales.

Civitas Now is an experiential company. While work varies based on the project, I participate in various marketing campaigns as well as facilitate user experience with a photobooth.

Assisted in a preschool multi-needs classroom over the Summer as well as substituted in early childhood and autism spectrum classrooms. Day to day activities involved preparing and facilitating learning and play activities for the students and organizing the classroom.

• Organized and developed various marketing campaign schedules to target and attract new customers.• Brainstormed campaign ideas and strategies with the larger marketing team.• Created and conducted sales internship training for my peers complete with a handbook and weekly curriculum.• Planned and attended brand activations to promote the company’s services and increase sales.• Generated copy for various platforms and assets including handouts, brochures, and social media such as Facebook and Twitter (X).

At this self-serve frozen yogurt shop, I interacted with customers and tended to their requests in a quick manner. Additionally, I operated cash register and completed hundreds of transactions per week in cash and with credit. I also maintained overall cleanliness of the store and prepared menu items for guest consumption while maintaining company health standards.