Director Of Business Development
Current• Helped to oversee an organizational pivot from being almost exclusively commercial-focused to become more residential-focused during a year in which numerous clients were forced to suspend operations due to Covid-19, leading to a 22% year over year growth in revenue from FY2019 to FY2020 and a 31% increase in revenue from FY2020 to FY2021.• Tasked with the optimization of the organization's online business, beginning with creating and coding a new MistAmerica website with E-commerce capabilities. This led to a 2.5x growth in DIY sales volume, MistAmerica's most profitable type of sale, with total volume exceeding $1M in FY2020 and $1.2M in FY2021.• Improved the efficiency of MistAmerica's sales operations by installing and implementing the company's first ever usage of customer relationship management software. This resulted in a far more efficient sales funnel that encouraged following up on leads and removed previous complications stemming from questions over lead ownership and lead distribution strategy. It has also resulted in 100% of sales staff hitting year-end sales benchmarks since it was implemented.