Connor Potts Email & Phone Number

Columbus, Oh, Us

Columbus, Oh, Us

Columbus, Ohio, Us

-Enhanced eCommerce and web customer journey analytics, achieving a 25% improvement in data accuracy across Adobe Analytics, which empowered cross-functional teams to make more informed, data-driven decisions- Led collaboration with marketing, product, and development teams to optimize customer acquisition and retention strategies, thereby enhancing the digital customer experience and supporting the achievement of KPI targets- Developed and delivered advanced analytics dashboards, equipping stakeholders with clear insights and actionable metrics to refine digital journeys- Improved data queries in Microstrategy to enhance efficiency in data retrieval for PowerBI dashboardsConducted in-depth analysis of paid search campaigns, optimizing targeting strategies and key performance metrics, resulting in a 15% increase in ROAS- Analyzed site performance weekly using KPIs, providing actionable insights to the broader e-commerce team- Managed the implementation of app tracking systems to monitor user behavior and key performance metrics for the successful launch of a new app, ensuring accurate data collection and actionable insights for post-launch analysis

El Segundo, Ca, Us

Marysville, Ohio, Us

- Collaborated on automatic reporting for brand and campaign performance utilizing Tableau, leading to quicker optimizations towards KPIs - Managed site analytics for 5 brands generating insights to help brands grow awareness and increase campaign performance - Generated KPI calculators for cross-functional teams to utilize when forecasting sales and customers for the new year- Executed A/B tests from campaign traffic, which increased conversion rates by 18% for our newly launched brand - Utilized KPIs to monitor campaign performance, communicating weekly results to the broader team to optimize the site and media campaigns - Created and executed consistent internal reports by collaborating cross-functionally to analyze campaign performance and site data to achieve KPI goals

Columbus, Ohio, Us

- Helped 50+ clients increase their revenue through lead generation campaigns utilizing Facebook, Google, and Microsoft advertising- Managed a total of $78,000 in monthly ad spend with an average ROI of 250% - Generated new A/B tests from competitive research, which increased conversion rates by 20%- Managed expectations with clients by communicating campaign plans, timelines, and expected results utilizing KPI’s - Collaborated with team members to perform campaign analysis to increase future conversion rates through new ad creative- Executed new strategies for keyword opportunities, targeting, and campaign structuring that aligned with the client’s goals

Oakland, California, Us

- Optimized the sales process to be more efficient by implementing Textline which led to a 25% increase in sales- Generated email marketing campaigns with 63% open rate and 20% reply rate - Sold 13 micro-homes bringing in roughly $800,000 in revenue

- Was one of the 27 students chosen to go to San Francisco to work for a startup and receive class credit- Visited top startups and companies like Facebook, Twitter, Salesforce, Optimizely and Square- Created a digital marketing audit on my company's marketing performance on social media platforms, found major problems and suggested change to three major topics

Columbus, Us

- Recognized as Top Sales intern for the Spring/Summer internship program by having 10 contacts signed which totaled to an annual revenue of $12,000 - Team lead for all interns helping as a continued resource on best practices and customer success- Created weekly Blog posts and Quora posts to help build brand awareness

-Used different sales and marketing strategies to get people to use a certain product. -Sold directly to consumers in biggest retailers in the world.-Worked with fortune 500 companies (NRG, AT&T, Just Energy).-Had to overcome many obstacles on trying to switch people over to using a different product.

-Operated a t-shirt printing company, managed a group of people, stocked and organized inventory, worked in a group to complete orders on time.-Had the opportunity of creating t-shirts for a company inside my high school.-I got to run the finances and figure out how much money we made or lost for the month. -Got to manage the whole business.

Bachelor Of Arts - Ba, Interactive Media Studies: Digital Marketing

Minor, Business Administration And Management, General

High School