Drove product innovation for the leading beverage company’s new technology-based dispenser from proof of concept through pilot deployment and market launch, establishing a new B2B revenue stream. - Performed in-depth market analysis through qualitative interviews, field observations, industry research, and existing service gap assessments, illuminating needs for improved efficiency, consistency, accessibility, and capacity in high volume settings.- Built a hardware and software product roadmap including needs assessment, requirement definition, information gathering, budget development, resource planning, and project scoping, gaining leadership approval.- Directed product development as the product manager over cross-functional coordination across Finance, Marketing, Sales, Legal, Development, and Engineering teams, producing an MVP in less than 6 months. - Constructed a go-to-market strategy by defining pricing, identifying key markets, crafting service terms, creating consumer-aligned messaging, and establishing branding, generating a recurring revenue model service offering. - Developed and maintained a pilot client pipeline including nurturing client relationships, negotiating contracts, and operationalizing installation, securing an initial multi-year contract with Mercedes Benz Stadium.- Led ongoing product advancement through consumer research, root cause analysis, and enhancement prioritization, with notable features such as expanding from solely client-operated to consumer self-service capability.

Oversaw brand strategy for North America’s launch of a new space limited edition flavored Coke Creation, Coca-Cola Starlight, from concept through market launch, driving client retention and market penetration. - Conducted brand equity research as a liaison with agencies including engagement coordination, research oversight, and results analysis, illuminating Gen Z insights such as 80% repeat purchase rate, 1.2X awareness, and 1.3X positive brand response.- Built a comprehensive market package including content development, value proposition, messaging strategy, concept storytelling, and collateral creation, garnering internal C-Suite attention while generating 75% ACV in 6 months. - Fostered data-informed development through KPI definition, performance scorecards and analysis, and customizable templates, establishing enterprise best practices, utilization, and adoption across multiple teams.- Created a first-of-its-kind experiential sampling kit from inception including concept development, sustainable procurement, audience definition, and distribution coordination, delivering 5K+ kits to groups such as Disney, Adweek, and influencers.

Managed growth strategy for company’s fountain-drink technology machines including consumer research, branding optimization, and strategic sales plan, generating a 36% YoY revenue increase in the first year. - Championed a COVID-19 friendly solution by expanding contact-free capabilities, building mobile functionality, and enabling AWS-cloud based software upgrade, resulting in 1MM+ contact-free pours (Jan 2021) and +500MM PR impressions.- Led activation strategy for contact-free software launch including marketing collateral, brand definition, and graphic design.- Beverage Digest Best Technology Innovation Award, Recipient

Initiated and developed 8 global innovation projects, worth a combined $130M in forecasted incremental revenue, across the highest volume pen categories for one of Newell’s top priority brands- Analyzed data from IRI, NPD, and Ipsos to construct insight platforms and 30+ concepts that would drive future innovation for Paper Mate.- Assisted in the management of the P&L by sizing up innovation project opportunities to be congruent with corporate top line and bottom line goals.- Led and worked cross-functionally with R&D, ID, Finance, Consumer Insights, Activation, and more to optimize features, benefits, and communication that resonated the most with target consumers.- Created a cross-channel category tracker to monitor sales, distribution, velocity, and pricing for all Paper Mate product lines and key competitors.

Drove key brand and category initiatives for the global brand positioning of the $326M Paper Mate brand focused on consumer innovation projects by using consumer insights for a 4-year innovation pipeline, implementing aligned global brand standards, and supporting the post-launch promotional activities of InkJoy Gel ($46M in actualized incremental revenue).

Analyzed, compiled, and provided financial analysis recommendations across brand performance and category strategy for strategic reports across all Newell Brands.