-Create strategic marketing plans and corresponding budgets, conveyed through online advertisements, email marketing and companywide sales-Developed new website to enhance online presence and create cohesive brand image -Designed and launched upgraded BigCommerce shop to increase website traffic, offer subscription-based model, and improve purchasing experience to cater to discovered consumer behavior -Enhanced e-commerce platform listings (eBay, Amazon, Facebook Marketplace, Google Shopping) improving customer acquisition rate-Grew e-commerce business from 9.9% to 21.1% of total company sales through cohesive brand marketing -Led 3PL integration with e-commerce platforms for order management solution -Perform SEO audits for online advertising

-Coordinated, designed, and executed social media strategy on all major platforms -Led communications for online sales throughout the year -Managed email marketing strategy increasing subscribers by 48%-Developed meaningful partnerships with brands to cross-promote products -Assisted with daily operations coordinating efforts between distribution centers and the headquarters-Communicated daily with customers to promote purchases and offer high customer service

-Developed the marketing strategy and rebranding of the new website.-Worked with web developers to execute Earnest’s new brand experience.-Led and developed the revisions for over 200 product sheets to create more customer-friendly explanations of products.-Created monthly email blasts to send to potential customers to develop and maintain customer relations.

- Evaluated, responded, and planned sponsorship that were seen as cost effective as well as beneficial to the company- Responded appropriately and politely to customers product complaints - Advised CEO on the direction of the social media accounts- Controlled all three brand’s social media accounts Facebook, Twitter, and Gaming Tribe increasing followers by 30 percent- Improved and updated company’s campus ambassador program

- Generated membership sales - Resolved customer discrepancies- Incorporated efficient membership filing system to increase productivity- Controlled the gym’s twitter and Facebook fan page to provide better communication to customers