Connor Parkes Email & Phone Number

Working closely with a Product owner to define product roadmaps and gather user requirements in an agile environment to bring data-driven features to life. I work with and lead cross-functional teams to develop and deliver innovative new product feature.s- Lead on new feature developments for the RHS Grow app, including: in-app tutorials, plant search, podcasts, journals and review prompts.- Use data-driven insights from tools such as Contentsquare and Appsflyer to manage iterative improvements to key user journeys.- Managing our backlog in Devops. Writing clearly defined epics and user stories with acceptance criteria for both devs and non-devs.- Conduct user research to validate product concepts.

Working within the digital team to help create great user experiences.- Wireframing using Miro & Figma. Prototyping within Figma & Kentico. - Presenting to the digital team and wider departments new designs and user journeys.- Optimising our website by improving SEO content, images, meta data and mobile design.Successes so far:- Creating numerous hub pages, such as "wildlife" & "environment" to better surface the fantastic advice we have across our website, giving users a better experience and an alternative to our search function.- Undertook a huge SEO migration, moving approx. 1500 pages, leading to an increase in engagement.- Oversaw the implementation of our cookie software and the transition from GDPR to IAB templates.- Continuously improving individual user journeys through our third party customer journey orchestration tool.- Carrying out and presenting in-depth research on Plant ID tools, and an analysis on others in the market.- Working with our advice teams to create 75+ pages within our CMS for some of our most popular plants, including cultivar recommendations and growing guides.- Helping improve our information architecture and sitemap.

London, United Kingdom

Working as part of the acquisition team to promote the benefits of RHS membership, and grow our 500,000+ membership base. Activity includes but is not limited to:- Liaising with media agencies to improve PPC, SEO and distribute inserts and door drops.- Project managing our Gift membership campaigns over Christmas and Mothers day utilising both print (inserts, OOH) and digital (landing pages, email and social).- Creating email campaigns during promotions over key periods such as Christmas, as well as emailing leads throughout the year.- Liaising with external creative agencies on a daily basis

London, United Kingdom

Managing recruitment projects across digital, print, social, video and more, I coordinate internal functions to ensure the flawless execution of projects for our clients. Working closely with clients from both private and public sectors, I have experience in producing costs and timelines that provide the right solution/s and delivers to exceed expectations.Skills gained but not limited to:- Resource planning- Management of multiple internal functions- Planning and defining scope- Producing costs and timelines- Managing risks & issues- Monitoring & reporting progress- Developing & maintaining close client & internal relationships

Working with multiple stakeholders in-house and externally to deliver promotional material and campaigns to our 16,000+ customers. This involved:- Driving multi-channel campaign initiatives forward through efficient planning, strategic thinking and effective communication, to ensure that all campaigns land with our customers successfully. - Project managing our monthly promotions brochure; giving direction of theme and design as well as ensuring it is delivered on time with 100% accuracy.- Liaising with category managers and campaign analysts to ensure the promotions we offer are right for both business and customer.- Owning a regular monthly email talking all things promotions to our customers; whilst looking at cross selling opportunities and keeping our USP's at forefront of mind.- Presentations to the sales force and directors to gain buy in for campaigns.

Established marketing objectives and an implementation plan for both extra-curricular and holiday course events. This lead to a more robust marketing campaign and ultimately increased the popularity and awareness of all courses.Established a social media strategy in unison with our sister franchise in Essex. This lead to better engagement on our Facebook page and resulted in an increase of over 300% for Facebook likes.Planned, sought agreement, promoted and project managed all holiday course events. This would be in at least seven venues across west and mid Kent during every holiday period. Created copy for leaflets, banners and magazine adverts as well as regularly updating our landing page.Writing copy for email marketing campaigns on Mailchimp to roughly an audience of 1000, with 25%-30% open rates on average.Planning and taking the lead at termly staff meetings to inform all staff of upcoming events and our strategic plan to promote them; as well as anything else that would need to be covered, such as new policies and procedures.

Chatham

Being part of the ISA Transfer team, I dealt with requests from customers to transfer money between accounts, the closing of accounts and converting cash isa’s and e-isa’s.

Bachelor Of Science (Bsc), Marketing And Advertising, Upper Second-Class Honours

Activities and Societies: Football team3rd Year Modules Creative Campaign Development Brand Management & Communication Public Relations.

Digital Marketing

Focused around social media, email and display advertising.

Bachelor Of Applied Science (Basc), Illustration And Graphic Design

Activities and Societies: Illustration and Graphic Design