Connor Blackburn Email & Phone Number

United Kingdom

Al Ula, Al Madinah, Saudi Arabia

Reporting to General ManagerLuxury B2B Marketing selling Events / Performance / Filming venue- Re-positioned Maraya as a multi-purpose venue targeting MICE & Large Weddings - B2B / B2C.- Developed / implemented new brand identity.- Analyse actionable data across multiple platforms to provide comprehensive reports to senior stakeholders, Google analytics, Meta insights, LinkedIn analytics.- On-boarded & managed multiple agencies covering; design, web development, social media, advertising, sponsorships.- Designed and executed integrated marketing & martech strategy; Events, web, paid social, traditional trade print advertising, email marketing, content/film, public relations and electronic direct mail (EDM).- Liason between concert promoter and TicketMaster providing value and ensuring ROI by interpreting and communicating data.- Manage the marketing budget and procurement process including costs allocated to agencies and ensure spend levels are maintained to deliver KPIs.- Engage stakeholders, presenting ideas and deliverables. Communicate objectives, KPIs, and budgets to senior management and owners.- Drive the content development and explore new ways to build brand awareness and engage our followers. - Designed merchandise line & pricing strategy,- Implemented customer experience best practises to ensure consistancy: site inspection scripts, feedback surveys and questions.- Project Management - Created the “Maraya Experience” Tour. Revenue generating tours that require the cooperation of multiple teams.

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai

Increased social media engagement across the board with a notable +48% in Instagram followers within the first year.Implemented new in-room digital touchpoints working closely with IT department and app developers. New in-room Ipad and Smartphone app allows more efficient upselling and cross-promotion. While providing a smoother guest experience overall. Supported the hotel content marketing strategy with in house video and image productions, of which these have been shared through the overall brand pages. Reporting to the Director of Sales and Marketing• Develop and execute the hotel annual Digital Marketing plan• Develop a comprehensive Social Media (Annual Plan & Monthly Plan) • Manage the hotel data acquisition and E-mail marketing campaigns (Ensuring GDPR compliancy)• Manage and execute the hotel e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.• Manage strategic alliances with online travel agencies such as Expedia, Booking.com and Expedia travel ads• Ensure hotel website content is always up to date in all languages available, updated according to the CMS corporate guidelines.• Attend departmental and hotel meetings as required• Entertain customers, bloggers, media and Digital partners in all outlets as necessary• Develop relationships with key digital marketing media players and the travel industry

Dubai, United Arab Emirates

-Develop and implement global and national digital marketing communication plans that drive the demand for the hotel and facilties-SEO and paid search keywords/ads-Programmatic display ad campaign-Website content-Social media content and strategy, 3rd Party website content/set up (OTAs, MetaSearch sites, restaurant booking sites), -Design & write copy for the email marketing campaigns, -Designed and implemented UI for the in-room TV system to meet both marketing objectives and govt. authority regulations-Updating in property digital communication channels

Abu Dhabi

I studied all the major aspects of the hotel industry.

London, United Kingdom

Extensive administration, dealing with our guests over the phone and supervising the Food and Beverage teams with the initial service on Christmas Eve, Christmas Day, Boxing Day, New Year’s Eve and New Year’s Day.

I was Commis/chef de Rang, in the main restaurant outlet in the hotel. I also worked for the bars and functions.

I was a Commis De Rang in the fine dining restaurant in the hotel and also catered to the private dining and functions. Duties would include, table side salmon carving, and cheese plating.

Bachelor Of Business Administration (B.B.A.), Hospitality Administration/Management With Marketing

Activities and Societies: Student social committee

Education record