🖤 Connor Borrego Email & Phone Number

Kansas City, Missouri, US

playhaus saves Small Business Owners, Brands, and Creators 30% or more on their advertising costs, guaranteed.come playhaus

City wide consortium to foster technological innovation across industries and attract talent to Kansas City

Mountain View, CA, US

• Provided regular training & co-pitching availability for sellers struggling with areas such as Smart Bidding, Offline Conversion Tracking, CRM Integrations, Google Merchant Center setups & campaign structure best.

Mountain View, CA, US

• Averaged +127% quota attainment against +$1M quarterly up-sell target; helped a spectrum of B2B & D2C business model oriented startups across every industry to scale their businesses with Google Ads.
• 2x Scaled Visionary Sales Award Recipient & member of the Pivoting Challenged Clients Team for businesses transitioning from traditional infrastructures to digital ones.
• Companies I Helped Scale via Google Ads:Food52BirdEyeSunny Health & FitnessWild AlaskanWesley Financial GroupCloudbedsGabi Personal Insurance1-800 Accountant

Ann Arbor, Michigan, US

• Supported commercialization of Keyword Intercept advertising solution with messaging, metrics, and benchmarks for success.
• Organized a cross functional team of two engineers and two client services professionals in commercializing big data intelligence for CPG; utilizing Jupyter, SQL, Python & R.
• Repositioned product offerings for a SaaS model centered around a smart advertising DMP with members of the product and sales team.
• Wireframed user flows for modifications to current platform interface to align with new direction of product focus; additional product report visualizations and new advertising engagements.

Ann Arbor, Michigan, US

• Managed native mobile app marketing campaigns for grocery brand and CPG retailer advertising clients with campaign budget ranges of $50-400k.
• Built and leveraged campaign management optimization tools that reduced ad serving costs on campaigns by an average of 17%.

Ann Arbor, Michigan, US

• Maintained a weekly meetings set average of 3.8 qualified meetings per week with account executives, brand managers, and marketing officers at CPG brands or with their agencies.
• Contributed a monthly blog post focusing on different intersections of brand marketing for CPG and advertising technologies.

Looking at software opportunities in the intersection of politics, technology, business intelligence, and advertising. Paid work consisted mostly of website design and development for friends and family. Company Owned Output: 3 iOS apps with Business Models, 32 Different Consumer Websites, and Participated in 2 Accelerator Programs; never pursued raising.

Novi, MI, US

• Fielded in-bound questions about payment disputes, failed maintenance requests, and general app usage.

Ann Arbor, MI, US

• Performed industry research on behalf of the Office of Economic Adjustment's Defense Manufacturing Assistance Program.
• Recommended operational changes and market diversification strategies to C-Level Executives.
• Maintained DMAP Wordpress site, write copy, and create graphics for DMAP marketing materials.

Ann Arbor, Michigan, US

• University of Michigan's premier entrepreneurship program centered on experience based learning and global networking opportunities.

Ann Arbor, MI, US

• Assisted Amy Cell in teaching Project Management & Consulting (ENTR 599) to graduate and doctoral level engineering students.
• Oversaw adjustment plans created by 70 students for 30 startups and local business and advised teams of students in weekly office hour meetings.

Chattanooga, Tennessee, US

• Recruited student movers and customers on campus with guerrilla and event based marketing tactics.
• Managed the schedules of 55+ employees and an average of 25 weekly scheduled moves across the Greater Ann Arbor area.

Chattanooga, Tennessee, US

• Worked 1-2 moves a week packing or unpacking a uHaul.

Ann Arbor, Michigan, US

• Worked 1-2 three hour shifts at the rec center swimming pool per week.

Southfield, MI, US

• Organized social media plans by brand, reviewed copy, recommended UI changes to public forum, and researched new media opportunities.

New Canaan, Connecticut, US

• Held 3 campuswide BBQ/Cook-out events to showcase seasonal clothing lines and promote the BOAST brand on Instagram.
• Sponsored Winterfest an annual student philanthropy event at Pi Kappa Alpha - Beta Tau attended by 5000+ students.

West Bloomfield, Michigan, US

• Maintained company WordPress site and contributed blog posts about the dangers of opioid medications.
• Developed an online physician education program about alternatives to opioids in the field of pain management.

Grosse Pointe Farms, MI, US

• Worked 50+ hours a week cleaning, maintaining, surveiling the pool and serving pool guests.

Grosse Pointe Farms, MI, US

• Won lower division championship two years in a row with a record of 13-1.
• Developed stroke technique and sprinting stamina with swimmers aged 9-12.

Bachelor Of Arts - Ba, Political Science And Entrepreneurship

Master Of Science In Business Administration - Msba, Applied Data Science For Business Intelligence Systems

Hs Diploma - Cum Laude