Connor Bruckbauer Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

o Led strategic business initiatives and projects within marketing platforms, managingadmin operations of Marketo and optimizing MARTECH stack integrations, Webhooks,and APIs.o Championed new automation strategies and served as a subject matter expert onmultiple MARTECH platforms and system integrations (Salesforce, Drift, 6Sense,Segment.io, Integrate and others).o Built and optimized synchronization between Marketo and Salesforce to manage leadflow, tracking, and reporting across all funnel stages.o Developed complex operational programs, such as Lead Scoring (Matrix), LeadRouting, and Lead Lifecycle (RCM), to improve lead velocity and quality.o Improved process and system architecture based on cross-functional feedback,ensuring scalability and alignment with business needs.o Presented complex problem-solving solutions to senior business leaders, ensuringclarity, audience relevance, and alignment with business impacts.o Trained and coached junior automation specialists, fostering a team-first environmentfocused on continuous learning and operational excellence.

Austin, Texas Metropolitan Area

o Developed new processes and built operational Marketo templates to enhancescalability and support marketing efforts.o Managed and owned the integration and adoption of new tools, providing trainingand producing SOPs for Campaign Operations and Marketing teams.o Developed and maintained platform control mechanisms to proactively prevent issuesand enhance system stability.o Managed synchronization between Marketo and Salesforce to ensure proper leadflow, tracking, and reporting throughout the sales funnel.o Conducted complex troubleshooting for stakeholders, identifying problems,implementing fixes, and proposing long-term solutions.o Generated reports to identify business problems using critical thinking and advancedlogic.o Improved process and system architecture based on feedback to ensure scalabilityand meet business needs.

Austin, Texas Metropolitan Area

o Built and executed marketing programs and campaigns using Marketo, including Emails, Events, Content Syndication, Content Downloads, Webinars, Video Tracking, Online Advertising, Third-Party HTML, and Social Media Lead Gen.o Developed new Marketo programs, drips, and nurtures to supplement Demand Generation efforts as well as Customer retention.o Built Marketing Landing Pages integrated with Marketo Forms using Craft, and their corresponding Marketo Programs and Salesforce Campaigns to ensure accurate attribution.o Operated in ancillary MARTECH platforms and system integrations, including Salesforce, Drift, Zoom Webinar, Segment.io, LinkedIn Ads, Wistia, and Craft CMS.o Created scalable program templates in the Center of Excellence for efficient use across campaigns.

Austin, Texas Metropolitan Area

o Created and executed Marketo programs, including email marketing and both pre and post-event nurture/follow-up campaigns. Designed and implemented new Marketo landing pages for use in PPC campaigns. Set up and managed third-party integrations with Marketo.o Wrote and published PPC (Google Ads) ad copy for new campaigns, including Responsive Search Ads. Acted as liaison with a third-party digital advertising agency on larger PPC strategy and keyword optimization. o Launched, managed and optimized multiple paid LinkedIn Ads campaigns in support of digital events, content releases, and lead generation. Imported and utilized lookalike audiences from Marketo to facilitate more accurate targeting.o Authored and published regular cadence of social media updates (LinkedIn, Facebook, Twitter) to support lead generation, ongoing events, and content releases, as well as managed company pages for each platform.

Tampa, Florida, United States

o Analyzed in-depth research on Social Media target audience perceptions and presented results daily to COO level decision-makers.o Coordinated release of dynamic marketing campaign products between departments, externalorganizations, and vendors.o Researched daily trending topics and perceptions across multiple Social Media platforms based on interpretation of the organization’s objectives.o Enhanced COO, CMO, and CEO level decision-making by authoring and editing analysis of trends and perceptions following specific writing styles.

Dublin, California, United States

o Trained, coordinated scheduling, and ensured travel requirements were met for 90 employees to 11 different conferences and training events annually, both within the US and internationally.o Designed specialized training materials for my organization and career field at 7 conferences and in-person events annually.o Planned and implemented training and tracking of performance metrics for 40 employees resulting in an overall increase of 20% in weapons firing qualifications, 14% increase in medical requirements completions, and 25% increase in physical training standards.o Managed over $1million dollars of essential equipment including 10 vehicles, weapons, ammunition, and computers.

Master Of Science - Ms, Marketing

Bachelor’S Degree, International/Global Studies, 3.4 Gpa

Activities and Societies: Army ROTC