• Defined the strategy and managed the development and launch of the Privacy Sandbox Protected Audience API, enabling ADSP remarketing use cases without reliance on Chrome third-party cookies.• Established and secured approvals for the DSP supply strategy, leading research, planning, and coordination across 27 partner teams to scale up unrecognized supply four times in 2023. This effort increased the ID++ S-Team goal offsite delivery percentage by an estimated 750 basis points, turning the goal from yellow to green and driving its successful completion.• Incubated and developed a customer direct testing program, building awareness of Amazon's ID-less capabilities in preparation for Chrome's 3rd-party cookie deprecation. Successfully met the goal of conducting testing without identifiers with over 25 advertisers.• Aligned leadership on strategies for durable addressability signals by authoring multiple strategy documents addressing the ID signal loss landscape and the impact of iOS ATT, Chrome 3P Cookies and other non-durable signals.• Delivered BOOST through GA launch, a universal capping mechanism designed to manage delivery on unrecognized traffic, enabling a balance between reach and measurement accuracy across ADSP, and unblocking the launch of Contextual advertising products into GA.

• Defined and aligned leadership on the overall product strategy, led market opportunity analysis, refined team operations, and managed and mentored the product team.• Directed the strategy and execution of expanding product offerings internationally and into multiple new market verticals, surpassing new market revenue growth targets.• Led the product partnership with LiveRamp to introduce first-in-market demographic insights, enhancing MikMak’s differentiation from competitors and driving customer retention.Established and trained the product team on operational standards, including user research, business case development, prioritization, and R&D workflows.• Implemented stakeholder integration standards as the team scaled, streamlining roadmap and release updates, and aligning discussions to boost business confidence.• Managed directors, lead PMs, product design, and support teams; defined employee expectations, goals, and career paths. Additionally, served as the manager for engineering managers, partnerships, and product marketing managers.

• Defined the strategic product expansion from a consumer shopping application to a data-centric insights platform. Led the team in building and delivering a proprietary insights dashboard product, restructuring the go-to-market and sales pitch. This drove insights to become a core pillar of MikMak, playing a central role in growing the business from $2 million to $25+ million ARR.• Managed and defined the product and engineering organizational structure as the company grew from 9 to 125+ people, including managing the product and engineering team budget and operating plan, and defining priority hires and promotions. Achieved high continuous product delivery, low attrition, and operated within the budget.• Developed collaboration methods among customer, sales, and account management teams by creating a Product Advisory Board to directly engage with clients, establishing UserTesting for direct consumer feedback, and utilizing ProductBoard to centralize and evaluate product ideas and feedback from field reports, competition, and sales calls.

• Managed product strategy for the Programmatic business line, collaborating with top partners such as TTD and Google to identify expansion opportunities, consistently driving revenue above goals each quarter.• Defined the strategy for machine learning predictive analytics retargeting based on user engagements with scroll-responsive ads. This created an early signal of user interest, became a proprietary differentiator, and drove significant publisher expansion and revenue growth.• Led product management competency across teams, establishing best practices and standardizing workflows. Managed product managers and associates. Contributed to the culture and organizational structure as Yieldmo scaled through Series B and C funding rounds led by USV and Google Ventures.

• Defined the strategy for expanding the business from direct response advertising into rich media advertising. Managed the creation of Yieldmo’s user interaction format portfolio, delivering multiple end-to-end products, driving business growth, and increasing margins.• Grew the ad innovation team from 2 to over 25 people. Led and mentored cross-functional teams in ideation, development, and go-to-market methodology, bringing more than 15 ad format and analytics products to market, and receiving multiple patents for core technology inventions.• Pioneered the creation of video products, guiding the product through ideation, business case, design, development, beta, go-to-market, and adoption stages. Achieved ~15% of company revenue within one year. Received a patent for innovative lightweight loading technology.

• Collaborated on key Fortune 500 client deals, supporting technical solutions and ideating custom implementations to meet client needs while maintaining strong client relationships. • Established the New York engineering presence as the first New York-based engineer following Accel Partners' Series B funding round, leading hiring and onboarding for the engineering team. • Developed e-commerce platform integrations, created a code module library, established a coding style guide, and implemented QA processes, significantly increasing development efficiency.

• Developed data-intensive health record management and analytics applications, leading the redesign of the application architecture. • Implemented automated testing to enhance load functionality and maintainability.