*Adlucent merged with BarkleyOKRP*- Management and growth of search & shopping programs of all sizes, from start-ups to enterprise clients with >$1MM monthly ad spend- Creation, planning, and management of Video/Display initiatives >$500k in ad spend- In-depth analysis of performance from high level to granular segmentation, using Adlucent's proprietary tech Deep Search, Google Ads, Bing Ads, Google Analytics, Adobe Analytics, DataStudio, Excel, + more- Pushing… Show more *Adlucent merged with BarkleyOKRP*- Management and growth of search & shopping programs of all sizes, from start-ups to enterprise clients with >$1MM monthly ad spend- Creation, planning, and management of Video/Display initiatives >$500k in ad spend- In-depth analysis of performance from high level to granular segmentation, using Adlucent's proprietary tech Deep Search, Google Ads, Bing Ads, Google Analytics, Adobe Analytics, DataStudio, Excel, + more- Pushing accounts forward through constant innovation and A/B testing, always at the forefront of new search engine capabilities, AI advancements, and market-altering trends to outperform competitors- Partnering with clients, internal teams, and external teams to define both short-term and long-term goals, and balancing several KPIs to achieve these goals - Copywriting to drive growth through relevancy using a consistent brand voice Show less