Developed and executed comprehensive media strategies that aligned with client objectives and industry trends.Provided high-level strategic direction and guidance for media planning and buying activities.Analyzed market trends and the competitive landscape to uncover opportunities and address challenges.Acted as the primary contact for major clients, ensuring exceptional service and satisfaction.Built and nurtured strong client relationships by understanding their business goals and delivering customized media solutions.Led client meetings and presentations, effectively communicating strategy, performance, and insights.Managed and mentored a team of account managers that ranged from junior to senior members of the team.Ensured team alignment with client goals and agency standards.Established a reputation as a thought leader in digital media by staying abreast of industry trends, innovations, and best practices.Contributed to thought leadership initiatives through blogs, whitepapers, and speaking engagements.Shared insights and knowledge with clients and internal teams to drive strategic decisions and enhance agency expertise.Monitored and assessed campaign performance, utilizing data-driven insights to optimize media strategies and meet client objectives.Prepared and presented detailed performance reports, ROI analyses, and improvement recommendations.Utilized analytics tools to track and analyze key metrics, ensuring effective media spend and successful campaign outcomes.

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond.

Tinuiti is the new name for Elite SEM and its recent acquisitions including CPC Strategy, Email Aptitude, and OrionCKB

Manage 50+ brands across retail, CPG, and travel verticals to develop and support eCommerce and cross-channel marketing.Understand client goals to provide strategy and recommendations required to leverage Curalate’s commerce platform effectively. Use data and analytics from Curalate’s commerce experiences to recognize opportunities of growth or change of strategy. Collaborate with internal product, development, and support teams to enhance needs of clients. Retain and grow client partnership on an annual basis through a high level of support and proactive problem solving. Continued education of industry trends and technology to anticipate changes or challenges to client strategy. Develop deep client relationships and partner closely with Client Partners to grow the Curalate footprint across the client organizations

Partner with sales team and project managers to determine growth and efficiency opportunities of existing accounts, which include BMW, Prudential, Toy’sRUs Land Rover and Jaguar.Consult clients on best practices for building successful digital, dynamic campaigns to engage the consumer with relevant informationManaged $5.1 million in expected revenue in 2015.Managed Prudential account during growth of 300% in revenue.Managed BMW account during growth of 60% in revenue.Scope new projects to provide clients with profitable cost estimates and timing during the initial phases of a campaign.Communicating daily with the client to provide timely updates regarding project status, product capabilities, reporting or billing.Conduct creative analysis and reporting pulls to offer clients campaign performance and suggestions for improvement.Mentor new team members during the initial months of their employment to ensure their rapid growth and progress.Consistently look for opportunities to grow knowledge on digital advertising and industry trends.

Digital Project Manager for a number of clients including BMW, Prudential, VW, and Land Rover.Act as a consultant to provide clients valuable advice on building dynamic, digital campaigns. Write for the PointRoll company blog.Work effectively with Creative Services, Production Engineering, Quality Assurance and various Technical Support teams to allow campaign work to continue without delayReview media plans and 3rd party tracking sheetsCross-check creative assets to guarantee compliance with publisher specificationsComplete tasks directly when on-going campaign maintenance is neededDistribute ad tags and works with publishers to successfully launch campaignsRespond to live campaign issues and coordinates with appropriate parties to fix

Campaign Manager for a number of different clients including VW, Hyundai, BMW, Land Rover and more.Completes tasks directly when on-going campaign maintenance is neededResponds to live campaign issues and coordinates with appropriate parties to fix

Facilitated with the launch of a new daily deal site, WGAL Deal Center.Consulted on promotional activity for the site and it's daily deals through online ads, social media posts, and on-air commercials.Contacted prospective merchants and businesses to inform them on the opportunity Deal Center had to offer them in growing their business. Worked closely with clients from initial contact and throughout partnership to ensure they are utilizing Deal Center's capabilities and features to its full potential.

• Designed, developed and managed the agency’s social media sites to engage clients with agency news and updates. • Collaborated on the redesign of clients’ websites to make them more user-friendly and branded in the client’s image. • Designed striking, comprehensive showcase of agency’s capabilities in a business development packet to attract potential clients. • Engaged in creative development of client campaigns from initial meetings to production of final advertisements.• Researched various industries, companies, and emerging social media to assist co-workers with daily account progress.