As the Founder and Executive Producer of CWBY Creative, I built the company from the ground up, establishing it as a leading production house for high-quality music videos, commercials, live recordings and branded content. My role required overseeing every facet of the business, from creative development and client acquisition to managing day-to-day operations and large-scale productions. I have cultivated a strong network of industry connections, collaborating with top-tier brands and artists to deliver standout projects that align with creative goals and marketing strategies.I lead a diverse team of directors, producers, and creatives, ensuring each project maintains CWBY Creative's standard of excellence. I’m involved in the end-to-end production process, from brainstorming and developing concepts with clients, to securing talent, managing crews, and executing complex shoots. My work has spanned various industries, having delivered commercial projects for major brands while also producing music videos for renowned artists.In addition to the creative side, I manage the financial health of the company, overseeing budgets and negotiating deals to ensure profitability and long-term sustainability. My leadership extends to maintaining client relationships, where I serve as the primary point of contact to guarantee that projects are delivered on time and exceed expectations. Under my leadership, CWBY Creative has developed a reputation for producing innovative and visually compelling work that pushes the boundaries of storytelling, while also maximizing impact and visibility across multiple platforms.

At SixTwentySix, I was responsible for leading the production of large-scale commercial and branded content projects from initial planning through post-production. I managed all logistical aspects, including hiring and overseeing crews, scheduling, securing locations, and coordinating equipment needs to ensure a smooth and efficient production process. Collaborating closely with directors, creative teams, and clients, I worked to bring each project’s vision to life, ensuring it aligned with both creative goals and client expectations.Throughout my time at SixTwentySix, I supervised diverse production teams, fostering collaboration and problem-solving to address challenges on set. I also acted as the primary point of contact for clients, maintaining clear communication to ensure their needs were met at every stage of production. My role involved balancing creative direction with practical constraints, delivering high-quality projects that resonated with target audiences.In addition to overseeing logistics, I was responsible for managing timelines, ensuring all deliverables were met on schedule, and troubleshooting any issues that arose during production. By maintaining a focus on efficiency and quality, I ensured that each project met or exceeded both creative and business objectives across various platforms, from commercials to branded content.

As a Producer at Feed the Wolf, I was responsible for overseeing commercial productions and branded content campaigns from conception to completion. I managed all aspects of the production process, including budgeting, hiring crews, scheduling, and securing locations. I collaborated closely with creative teams to ensure the vision of each project was executed to the highest standards. My role also involved client management, where I ensured clear communication between the agency, brand, and production team, delivering results that met client expectations while staying on budget and on schedule. Additionally, I worked on the bidding process, handled logistics, and led production teams, ensuring efficiency and quality in every project.

As a Producer at Underwonder Content, I focused on the production of large-scale music videos for top-tier artists. I managed budgets, secured high-profile talent, and oversaw the entire production process from concept to delivery. My role included coordinating all logistics, such as location scouting, casting, and crew management, ensuring that complex shoots were executed seamlessly. Working closely with directors and artists, I helped bring creative visions to life, aligning with both artistic and branding objectives. I also liaised with record labels and stakeholders, ensuring timely delivery of impactful music videos that resonated with audiences and boosted artist visibility.

In my role as Executive Producer at AS Entertainment, I spearheaded the creation and execution of music videos and branded content for major artists and commercial clients. I led the full production lifecycle, from concept development to final delivery, ensuring the creative vision was realized while staying on budget and schedule. I worked closely with directors, artists, and clients to shape the creative direction, while also managing production logistics, including team management, location scouting, and post-production coordination.My responsibilities included overseeing multiple projects simultaneously, managing resources efficiently, and ensuring smooth communication between all stakeholders, including record labels and brands. I focused on delivering high-impact content that resonated with audiences and strengthened client relationships, maintaining the highest production standards in every project. This role also involved managing contracts, negotiating deals, and ensuring all aspects of production adhered to both creative and legal requirements.