Support our B2C brand content and social teams in advancing a new Optum consumer content strategy and roadmap. This new strategy has stronger ties to business growth areas. I work with a cross-function team to execute projects with our Enterprise Brand, Content, Social and digital partners. Projects include value proposition, boice and editorial style guidelines. Plus, content development and distribution through own digital experiences to drive engagement with current and future consumer audiences. In this role, I: • Support Optum consumer health and wellness editorial guidelines • Maintain Optum individuals & families content (Healthier You)• Support Optum Care messaging, brand activation and patient engagement content • Manage our brand consumer content operations (content calendar, original content creation, content licensing, publishing, updates) with digital and creator partners• Support brand content and consumer experiences (e.g. owned channels, promotions, sponsorships)• Maintain reporting and analysis of brand consumer content performance

★ Leads up to a six-person team and the relationship with an outside agency, developing, reviewing, and editing marketing assets and social media campaigns for the care delivery organization of Optum.★ Orchestrates and executes digital-first marketing and messaging campaigns that communicate the value proposition of Optum (care delivery) to consumers.★ Reviewed over 7000 marketing assets in the past year, encompassing banners, print materials, and social media content. Ensures compliance with brand standards and content strategies, as well as legal and regulatory requirements. Plus, reviews for health literacy (6.0 reading level or lower) to support certain audiences.★ Contributed to a major content marketing project that has captured over 2 million page views, 71 million impressions, and 3.3 million engagements, resulting in a 7.7% engagement rate YTD.------------------------------------------------------ABOUT UNITEDHEALTH GROUP / OPTUMUnitedHealth Group Incorporated is a multinational health insurance and services company. Optum is a subsidiary of UHG that provides direct healthcare services, technology and related services, and pharmacy care services.

★ Supervised a six-person team and relationships with two outside agencies to build and execute digital marketing campaigns.★ Responsible for over $1M in spend on Google Ads, assessing the impact and effectiveness of campaigns to identify opportunities for improvement. Reported on benchmarks, KPIs, and other performance metrics of individual marketing campaigns.★ Developed content for consumer education content, social media, PPC, email and internal podcast. Maximized website traffic by using SEO best practices.★ Researched market trends and consumer behavior to influence the development of digital marketing campaigns.★ Developed and managed consumer education content to reach more than 26.5 million unique page views from 2020 to 2021.★ Increased the number of reviews of healthcare providers on Google, WebMD, and other platforms by developing a patient review solicitation distributed to patients via text messaging and email.------------------------------------------------------ABOUT INTERMOUNTAIN HEALTHIntermountain Health is a not-for-profit healthcare system with 385 clinics and 33 hospitals in the Intermountain West.

Projects:• Reputation Mangement Implementation• #MarchOnHappiness Social Media Campaign• #MayTheFourthBeWithYou Social Content - Award Winning

★ Responsible for over $1M in annual spend for Utah franchise owners with television advertising, in-store marketing, loyalty program, social media campaigns, content marketing, and local fundraisers.★ Led marketing to support the debut of 10 new locations. Also coordinated seasonal initiatives, new product launches, and other marketing initiatives.★ Transitioned the customer loyalty program to a new digital app, growing to over 1 million active user within the first year.★ Improved campaigns and strategic roadmaps by researching market trends, competitor activity, and marketing metrics.★ Successfully improved the number of followers on social media by more than 25% and increased social engagement by more than 3%.------------------------------------------------------ABOUT COSTA VIDA FRESH MEXICAN GRILLCosta Vida Fresh Mexican Grill is a quick-service restaurant (QSR) chain focused on Mexican cuisine.

★ Managed a two-person team executing search, PPC, SEO, web design and other digital marketing strategies and campaigns for 200 clients.★ Achieved 10% in revenue growth month to month with an 85% account retention rate while personally managing 50 accounts.------------------------------------------------------ABOUT 180FUSION MARKETING AGENCY180fusion is a nationally recognized digital marketing corporation that works with companies to increase sales, generate qualified leads, and expand market share.

Managed the student association's (WSUSA) marketing and brand while attending Weber State University.★ Lead a team of graphic designers to help execute marketing materials to promote on-campus events.★ Created a sanctions brand identity for the student organization to create a lasting brand on campus.★ Supported the development of an app to help students engage on campus★ Created new social accounts driving huge growth into this "new" marketing channel★ Supported on-campus events with marketing materials, and promotional giveaway

►President 2011-2012►Historian 2010-2011★ Developed relationships with prospective students by phone, mail, email, text, social media and with personal visits. The purpose of these contacts are to gather student information, answer questions, assist them to enroll at WSU and help them get to know WSU.★ Help students get familiar with the campus through campus tours. We'd host students on campus, take them to visit departments and introduce them to the services, resources and facilities available to students. ★ Support staff the Student Recruitment and Admissions Office, assisting with reception, phones, mailings, meeting with students and parents, and other duties as assigned.★ Participate in activities to help prospective students learn about and enroll at WSU. Some of these activities include high school and junior college visits, campus open houses, purple carpet events, orientations, etc.★ Serve as Orientation Group Leaders throughout the summer and will attend all new students orientations. It is a fun time to help new students get ready to start at Weber State and share excitement for the university. Skills learned:• Developed social media plan and executed plan accordingly• Planned an executed an on campus leadership conference• Developed public speaking skills• Executed weekly staff meetings with over 40 in attendance• Organized and executed process for hiring staff• Organized and executed semi-annual staff trainings• Strengthened interpersonal one-on-one skills

★ Created marketing campaigns for shows or performances hosted in the building★ Maintained a content calendar, reviewed and approved by leadership weekly★ Support social media marketing and content production to drive engagement and awareness★ Built and maintained website using DreamWeaver, including a site update yearly