• Utilize Epsilon's ESP to build, deploy and analyze an average of 15 email campaigns per week• Manage email program for 180+ stores across 10 franchisees to increase regional audience engagement and drive store traffic to individual markets across the US and Canada• Develop email promotions to boost ecommerce traffic resulting in an increased open rate of 54% and attributed revenue of 48% per email compared to Ashley's average promotional email• Conduct A/B subject line, creative, and offer testing to continuously improve performance• Lead creative requesting and QA process to ensure industry best practices, merchandise priorities and promotional language are present throughout all email sends

• Analyze and implement effective messaging, CTA verbiage, product selection, and industry best practices to have effective traditional and digital media promotional campaigns• Work cross-functionally to develop layered promotions to increase traffic and sales of featured categories utilizing trends and sales data• Communicate with 400+ licensees and 1000+ stores regarding monetary offers, discounted product, and promotional dates for each online and in-store campaign run• Lead planning and briefing of promotional campaigns exclusive to Canada to take advantage of unique cultural events and boost regional sales

• Spearheaded new social media focused promotion that boosted in-store traffic, customer engagement, and incremental sales with a ROAS of $19.14• Performed competitive analyses of seasonal promotions to compare strategies, reflect on sales and traffic patterns, to better strategize for future promotions

• Utilized Adobe InDesign, Illustrator, and Photoshop to create over 100 re-branded promotional materials to strengthen brand identity and awareness for newly consolidated company from 5 brands to 1• Built over 100 webpages on Sitefinity and GatherContent for the launch of 2 new consolidated websites• Oversaw project team responsible for creating a readily available online brand standards guide for employees to reference when creating and editing marketing materials to ensure a consistent brand voice was maintained

• Strengthen collaboration techniques by working with colleagues and organizational proficiency to create and execute a Case Competition for current Wisconsin School of Business students• Improve personal digital marketing and social media skills by promoting Wisconsin School of Business workshops and events using digital media to improve awareness and attendance • Collaborated with graphic designers to create 7 meaningful marketing materials to promote the Accenture Leadership Center and the events it holds throughout the year

• Organized and executed important day-to-day tasks for LeaderShape to run smoothly and be a success• Lead a networking night for students to gain workplace knowledge through discussion with employers