I am currently a Digital Marketing Executive at FB Chain, overseeing the marketing strategies for FB Chain, FB Leaf Chain, and RotaLube. I develop and execute innovative, results-driven campaigns that enhance our brands' digital presence and align with key business objectives. My responsibilities include crafting comprehensive social media campaigns, designing assets, and managing email marketing through HubSpot to engage our audience effectively.Additionally, I maintain, develop, and optimise the websites for all three brands via WordPress, continually improving performance and user experience to support broader marketing goals. My passion for digital marketing drives my commitment to delivering impactful campaigns that strengthen our brands and enhance online visibility.Before FB Chain, I worked as a Digital Marketing Executive Assistant at Stapletons, where I managed over 300 customer websites. I focused on developing, optimising, and updating content to align with SEO strategies, driving traffic and improving visibility. This contributed to increased sales in tyres and services, sharpening my skills in content creation and SEO.I started my career with a digital marketing apprenticeship at WD-40, earning a Distinction. There, I gained hands-on experience in SEO, e-commerce optimisation, and WordPress, which helped me enhance online visibility and user experience. I also honed my data analysis skills through platforms like Google Analytics and Matomo, and I improved reporting with Datorama. Additionally, I worked on email marketing through Campaign Monitor, helping boost engagement and conversions.Project management played a crucial role during my apprenticeship, allowing me to manage digital campaigns and collaborate with cross-functional teams. My work with SalesForce deepened my understanding of customer relationship management. These experiences prepared me for diverse roles in digital marketing, including campaign management, e-commerce coordination, and social media strategy.