Performance Marketing Manger
CurrentGenerating 400+ leads per month via multi-channel marketing including Google Ads, Meta, TikTok, Pinterest, Youtube, and organic SEO strategy. Creating all digital ads, landing pages, and analytics tracking for all Adwords, Meta, offline, etc. campaigns. Managing and optimizing all ongoing digital marketing spend across multiple channels including Adwords, Meta, and offline event marketing. Designing a new user experience and customer journey pathing for the current Off Highway Van website to improve conversion and lead flow. Responsible for all digital demand generation for our $200K+ van buildsImplementing Hubspot CRM to improve sales flow and information collectionAutomating all email marketing and sales follow up using both Hubspot workflows and sales sequencingCreating logical form progression to improve data collection and customer record information