ROI-oriented marketing professional that thrives on new challenges and seeing them through. Having started my career in new business and client sales, I crossed the aisle to Customer and Account-Based Marketing to provide sellers with the tools, technology, and content they need to be successful.I'm passionate about marketing for many reasons. I love to help teams leverage the technology, materials, and tools they need to drive revenue and use data to make critical decisions about how to communicate with prospects and customers. With a background in sales, I understand what sellers find useful and what will have the best opportunity to resonate with their audience. Facing new challenges and trying new solutions keeps me energized and hungry to tackle the next initiative. Having worked in various functions, I understand how cross-functional teams rely on each other to be successful. I have helped launch new marketing functions and have taken on additional responsibilities to get things done. I enjoy learning new technologies and strategies and applying them to real-world projects.Areas of Expertise: Account-Based Marketing, Demand Generation, Customer Marketing, Sales Enablement, Growth Marketing, Content Creation, Email Marketing, Digital Marketing, Relationship Marketing, Marketing Automation, Integrated Marketing, Product Communications, Strategic Communication, Search Engine Optimization (SEO), Paid Advertising, Newsletters, Video ProductionTechnologies:6sense, Terminus, Marketo, Salesforce, BrightTalk, Salesloft, Outreach, Google Sites, WordPress, SharePoint, Highspot, Brainshark, Facebook Ad Manager, Twitter Ads, Google Ads, Asana, Trello, Wrike