Connor Young Email & Phone Number

Calgary, Alberta, CA

Turner Valley, AB, CA

• Responsible for the overarching strategy of the Eau Claire Distillery parent brand and sub-brands, determining the best go-to-market strategy to drive incremental sales and share of wallet
• Supported the objectives of internal departments (Hospitality, Retail and Sales) by ensuring they have the tools and resources needed to be achieve their goals
• Responsible for launching and managing 4 separate and unique brands under the Eau Claire branded house umbrella
• Led the development of brand campaigns, new product launches and sponsorship partnerships (Calgary Flames, Edmonton Oilers, Calgary Folk Fest, etc.) to increase key sales and brand metrics
• Managed a team of 3 marketing professionals

Calgary, Alberta, CA

• Oversee day to day operations of the Marketing team and manage the relationship with our external Agency and Contractors
• Develop and execute brand campaigns and new product launches with the goal of continuously growing and evolving our brands
• Manage a multi-million dollar marketing budget, determining the most cost-effective way to utilize the budget and maximise ROI
• Responsible for launching and now managing 4 separate and unique brands

Calgary, Alberta, CA

• Built a foundation of how the Marketing team would effectively function by building out the go-to market strategy
• Built a blueprint to determine how the Marketing team works with other internal departments (Sales, Finance, Logistics, etc.)
• Developed marketing collateral to launch new brands and products as well as educational material
• Built out marketing plans to differentiate our brands in an extremely competitive industry, working closely with our Agency to bring concepts to life

Toronto, Ontario, CA

• Responsible for the planning and development of the customer marketing strategy for Sobeys Inc.
• Deliver strategic marketing solutions designed to achieve Sobeys’ business objectives
• Work collaboratively with multiple internal and external teams to plan, execute and measure marketing campaigns.
• Create and manage Sobeys marketing calendar making offer and channel recommendations to maximize response rates and ROI

Toronto, Ontario, CA

• Teach and coach International Partners on the loyalty coalition model, transferring key knowledge, experience and insights
• Help lead the business development process identifying prospects and building tailored pitch presentations
• Build a customized marketing, data and offer solution for each Prospect showing how a coalition loyalty program will add value and help achieve strategic objectives

Toronto, Ontario, CA

• Actively pursue new business opportunities for the Air Miles Reward Program by developing marketing strategies to meet Air Miles and Prospect's objectives
• Lead the internal process and discussions related to prospective Sponsors, dealing with multiple internal departments in order to help craft a cohesive story
• Provide thought leadership to prospective Sponsors, thinking critically and proactively

Toronto, Ontario, CA

• Lead Air Miles Marketer on The Children’s Place, Visions Electronics and LSG, responsible for managing marketing planning and strategy
• Primary responsibilities include the design, development, execution and post-review of marketing solutions tailored to best achieve Sponsor and Air Miles objectives
• Create, seek and support new innovative approaches to expand business within Sponsor account by identifying opportunities and to facilitate the development of innovative new ideas

Chicago, Illinois, US

• Brand lead and primary point of contact for the Miller TM, Heineken, Strongbow, and Corona TM brands for Western Canada (BC, AB, SK and MB)
• Responsible for developing Marketing plan and execution of all retail, on-premise and Direct to Drinker programming
• Led communication to Sales on upcoming programming, providing all key information and resources (i.e. all relevant selling tools)
• Responsible for managing Trade budgets, efficiently allocating regional and brand resources
• Utilized customer/shopper insights to ensure programming is relevant and impactful

Toronto, Ontario, CA

• Planned and developed Air Miles Marketing campaigns for Safeway, Boston Pizza and the Manitoba Liquor Control Commission, designed to deliver upon Client’s strategic Marketing needs
• Created and managed Client Marketing calendar, utilizing insights and expertise to recommend marketing vehicles to address Client objectives
• Worked closely with internal departments such as Marketing to address the key imperatives of Clients and Analytic Solutions team to effectively measure objectives for the Client
• Utilized post-program data analysis to generate insight in order to effectively plan future promotions

Toronto, Ontario, CA

• Executed Air Miles Marketing campaigns for Shell, Visions Electronics, Manitoba Liquor Control Commission and the Air Miles Bonus Card
• Worked closely with Account team in the planning of relevant Air Miles Marketing plans
• Managed all creative responsibilities, acting as link between the Creative department and Client/Client Services
• Worked directly with internal departments (Production, Marketing) to successfully execute Client’s marketing programs.

Bachelor Of Business Administration (Honours), Marketing

Strategic Management Extension Certificate