Conor Black Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Website copy, proofreading, editing - Including ELL Technologies, The Clinic at Beverly Hills, and Jeemca. Pre-roll commercial copy - 30-second scripts for Dzen, a mobile app connecting ‘errand runners’ with consumers. Other work for LL BrandLab has involved brainstorming names for apps and writing blogs/newsletters.

Toronto, Ontario, Canada

Digital Marketing - Ad campaigns for Enbridge Gas and Save on Energy werewritten for Google Discovery, Search and Performance Max channels—allimplementing the strongest SEO keywords obtained through digital research.SEO-centered copy was written for YouTube titles and descriptions as well.Email copy - E-blasts were developed for both B2C and B2B campaigns fromEnbridge Gas and Save on Energy. Internal reports were continuously used toimplement the best performing headlines and build stronger opening rates.Social Media Management - Content calendars were utilized to schedule postsacross the Save on Energy Facebook, X (Twitter) and Instagram pages throughoutthe year—ensuring an extensive backlog of material to share with their audience.Website copy - Focusing primarily on pages regarding customer safety, websitecopy updates were delivered frequently for Enbridge Gas to stay on top of the latestsearch trends from Google.Annual reports - Outlines were developed for the CAAT Pension Plan annualreview—formatting a list of statistics, facts and milestones provided by the client.Themes and narrative structure were also developed for the Patient Ombudsmanannual reports.Direct mail - Print pieces were developed for Enbridge Gas customers who wereeligible for programs like the Home Winterproofing Program or the HomeEciency Rebate Plus.Other responsibilities involved writing company-wide invitations to social events,filing award submissions, producing alt text and conducting research for marketscans

Toronto, Ontario, Canada

Pharmaceutical copy - With a focus on material for health care providers (HCPs), copy that was in accordance with the Pharmaceutical Advertising Advisory Board (PAAB) was provided.Deck maintenance - With the intent of repurposing past material for new campaigns, previous copy decks were updated with new Veeva codes and footnotes to be published for renewal.Working for clients such as Pfizer and Janssen, extensive file management was involved, with the latest work being uploaded on the collaborative file-sharing website Pulse.

Toronto, Ontario, Canada

Pharmaceutical copy - Copy was developed for television commercials, medical brochures, landing pages and web banners while following numerous style guides and regulations. Proofreading, editing - In collaboration with a medical writer, extensive reviews of PDF layouts were made, adjacent to copy decks.Collaborations with Edmonton DDB included promoting the 2022 STARS Lottery and writing blogs for the Alberta Gaming, Liquor and Cannabis (AGLC) website.

Vancouver, British Columbia, Canada

Website copy - With a focus on strengthening SEO, website copy was revised while helping the brand shift towards a more ‘streetwear’ oriented identity.Social media marketing - With Facebook copy that focused on consumers at the top, middle, and bottom of the funnel, promotions for the brand and new product lines were written daily.Newsletters/Emails - Written for subscribers, known as ‘the pack’, these exclusive emails and newsletters promoted deals and special offers on select items.

North York, Ontario, Canada

Copywriting - Wrote digital, print, radio, and television copy for clients including Canada Dry, Food Basics, CIBC, National Bank, Ford, and other brands looking to reach more concentrated demographics within Canada. Proofreading, editing - Wrote and proofread materials including articles for LinkedIn, press releases and an RFP for OLG.

Algonquin College

Filming, copywriting - Filmed on site at Orkidstra, a charity that provides musical education to children from low-income families. A video was produced to promote an upcoming concert on their Facebook page. Social media marketing - Ran an Instagram campaign promoting LIVE! On Elgin, an eccentric live venue featuring a graffiti-art-decorated stairwell and nude fan fiction readings.